Webinar on Mobile Commerce for Retailers
With number crossing more than 4 billion mobile phones in the world, mobile commerce has the potential to be next big thing. This also means that the mobile penetration is much more than PC or any other popular media.
Embitel Technologies India Pvt Ltd believes in staying in sync with time with sight set on future trends. This Webinar on Mobile Commerce for Retailers - Channel with a new way to reach consumer is a step where we will be sharing our knowledge with participants on potential of Mobile Commerce, approach to it, market trends, etc.
Reasons to attend this Webinar:
- The market for mobile payments is expected to quadruple by 2014, reaching $630bn in value, which equates to 5% of total e-commerce sales. (Source: Juniper Research)
- The mobile payments market is worth $170bn so far this year. (Source: Juniper Research)
- ABI Research predicts that in 2015, $119bn worth of goods and services will be purchased via a mobile phone. (Source: ABI Research)
- In US alone 20% of all consumers and 32% of 18-34 year olds are researching purchases via mobile at least monthly.
- India has a mobile phone subscriber base of 500 million, which is expected to reach 700 million by 2012 (Source: Department of Telecommunications). The country can easily expect mobile commerce or m-commerce to take off faster than online or e-commerce.
- Currently there are about 5 million m-commerce users in the country. Industry estimates put the number of users at 25 million by 2012, and 100 million in the next five years.
Who should attend this webinar?
Marketing professionals, Retailers, Telecom service providers, Ecommerce professionals, etc
Webinar Agenda
- Mobile Ecommerce, Hype or reality?
- Market trends
- Opportunities and threats
- Mobile Commerce and Ecommerce compatibility
- Case studies
- What can be the approach?
- Our vision of Mobile Commerce
Reserve Your Seat @ https://www2.gotomeeting.com/register/444168659
Presenter: Mr. Daniel Rebhorn
- Founder, dmc GmbH Germany and Chairman, Embitel India
- Industry expert with more than 14 years of experience in retail e-Commerce and e-Marketing
When: 16th-Sep-2010
Time: India: 04:00:00 p.m. Thursday September 16, 2010
UK: 11:30:00 a.m. Thursday September 16, 2010
Australia: 08:30:00 p.m. Thursday September 16, 2010
Venue: Just stay in front of your PC
Cost: Complementary (Free)
Google Analytics Announces Weighted Sorting
Google Analytics has announced a new sorting algorithm called weighted sort which weights the sort by the number of data points, getting rid of all those annoying 1 visit = 100% bounce rate visits.
To make this easier to understand they have given some examples In their post on the Google Analytics Blog.
When you have a lot of data within an normal account, you tend to get given a lot of information like the image below. We have all seen it, the single visits that have 100% bounce rate. A lot of the times, this does not help you gather the information that you need.
With the new weighted sort option, Analytics took into consideration the number of visits for each row bringing to the forefront the items you care about.
Weighted sort is also available on other metrics including Goal Conversion Rate and % New Visits.
AdWords have included a handy video to explain further.
Source: atelier-seo.com
What is M-Commerce?
M-Commerce (Mobile Commerce) refers to access to the internet via a mobile device, such as a mobile phone or a PDA. An m-commerce site is a version of a company’s webpage that is designed to fit within the constraints of a mobile phone or PDA. (For more information on what makes a site m-commerce friendly please search “Make Your Site mobile Friendly.”) While some m-commerce sites are set up to drive sales, the majority of retailers utilize m-commerce primarily as an additional branding channel.
Where is M-Commerce Now?
“The presence of e-retailers with mobile sites is growing; but just like Internet adoption in the mid-‘90s, e-retailers today are taking baby steps toward initiating a mobile presence. At the moment the majority of m-commerce transactions are limited to mobile device add-ons like ringtones, games, wallpapers, and screensavers.”
What is interesting, however, is what these consumers are buying. While the number or consumers utilizing m-commerce platforms has not changed too drastically, the purchases have. Of those that have made purchases via their mobile phones 58% purchased digital content for their phones, 51% purchased consumer electronics, 37% purchased computers/laptops/related equipment, 36% purchased books, 31% purchased apparel, and 20% purchased jewelry. This illustrates that consumers who use their mobile phones to make purchases are now purchasing as if they were in a retail store.
This is a dramatic difference in purchasing patterns is likely a result of increased consumer confidence in the security of m-commerce. A recent poll found that approximately 71% of consumers believe it is “very safe” or “fairly safe” to make a purchase via cell phone.
Where is M-Commerce Going?
M-commerce may not explode in the next few years, but it is likely to continue growing steadily as more advanced wireless handheld accessories become available, more applications are released to facilitate “anywhere shopping,” and retailers get on board with the technology. The biggest challenges we will see with m-commerce over the next few years will be a continuation of the struggles that retailers have faced thus far: user experience barriers, security concerns, and negative perceptions about the value of m-commerce investment.
(May 24, 2010) – MarketResearch.com has announced the addition of Ovum Plc 's new report "M-Commerce: Seizing the Immediate Opportunity to Build for the Future (Strategic Focus)," to their collection of E-Financial Services market reports. For more information, visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2659324
Areas / Uses of M-Commerce
In the current commerce industry, mobile commerce or M-Commerce has been entered in finance, services, retails, tele-communication and information technology services. In these sectors, M-Commerce is not only being widely accepted but also it is being more used as a popular way of business/ commerce.
M-Commerce Advice
Moving forward ecommerce companies should do two things: get educated about m-commerce, and leave room for m-commerce in their marketing plans. First of all, find out as much as you can about m-commerce now and stay briefed on the latest news as advancements are made so that when m-commerce starts to become vital to your business you are ready with strategy and insight. Secondly, begin developing a marketing strategy that will leverage your m-commerce website when it is time to invest in it.
Feature of M-Commerce
Ubiquity - It means that the user can avail of services and carry out transactions largely independent of his current geographic location.
Immediacy - It provides real-time availability of services.
Localization – Location based services such as GPS, allow companies to offer goods and services to the user specific to his current location.
Instant Connectivity – This feature brings convenience to the user, due to introduction of services like GPRS which keeps users always in touch and connected.
Simple Authentication – Mobile telecommunication devices function with an electronic Chip called SIM, which is easily identifiable. This in combination with an individual
Personal Identification Number (PIN) makes the authentication process simple.
Mistakes in Writing the Press Release Content
Creating a press release for a campaign or assignment requires thought and preparation, without the core fundamentals your release may end up right in the trash folder of your recipients email. A well-written press release can be an invaluable asset to your company and the success of the content within the release you're trying to help generate attention for. Here are 7 mistakes most commonly made when writing a press release that you can easily avoid to become more successful at pushing your product, website or idea.
1. Lack of proper research. Spend the time to read and subscribe to press releases not only in the niche you work within, but from some of the larger and more successful companies in the world. Look to see how they are laid out, worded and put together and pick the best parts from each to incorporate into your own releases.
2. Don't assume anything. Your reader may not know what it is they are getting, and since your goal is to have your reader generate buzz to their readers or media outlet, lay out the specifics for them.
3. Don't belittle or talk down to anyone. While number 2 says to be specific with what you are writing, don't write in a condescending manner, which almost always ends in a delete from the reader. Assume they are not a total idiot.
4. Don't oversell your product or service. The purpose of a press release is to put it into the hands of those who have influence and a crowd to share it with. They are not the ones who will be buying or using whatever is in the contents of your press release. Don't try to make them the buyer, rather look at them as yourreseller and present the information in the same way you would teach a sales associate how to sell to a customer in a store.
5. Don't over-write or bloat the release. A press release is not an article, it's meant to be informative and easily digestible; keep the fluff to a minimum and focus on the details that pertain to the service or product
6. Do write a clever subject line. Log into your email and check the messages you have deleted but never opened. Chances are the subject line didn't entice you to open it. Be creative and to the point with the subject line, the difference here can be a success or total failure and most new press release writers skip the importance to this small but invaluable part of content delivery.
7. Don't jump the gun with sending your release. Wait until you have all the facts, specifics and proper information for the contents within, then send it. Don't send the release announcing a forthcoming release, which will break the trust and relationship with the readers you have. You're better off sitting on a release for a few days then sending it out missing crucial information.
These simple mistakes can all be easily avoided, in turn you will have a higher success rate across the board, from emails being opened to media outlets picking up your content. As with all writing, reread, proof and then read it again to ensure it flows smoothly and covers the exact message across that is needed for each assignment.
Google Penalizes Adwords Ads with Poor CTR
Google penalizes Adwords ads with poor click through rates. If your ad is not generating clicks, it's making it more expensive for you to advertise. Discover how to improve the click through rate of your ads.
Your Adwords ad is sales copy. You are attempting to persuade a potential consumer to make a decision based on your ad text. This is the art a science of sales copy. Sales copy can be defined as salesmanship in print.
The trick in Adwords is that you only have 95 characters to do it in (25 character headline + 2 lines of 35 character description). That is daunting task for any professional salesman.
The following tips can improve the sales copy in both your Adwords ads and in your landing page or sales letter.
Speak to the customer: A general rule of sales copy is that you want to appeal directly to the consumer. By using the word you, you address the consumer in a direct personal way, as if you were speaking to them. Use you in your sales copy instead of your product name or I.
Solutions: People buy solutions, not products or services Another general rule of sales copy is that a customer is looking to find a solution, not buy a product. A customer doesn't want to buy a drill, instead they need a way to make a hole. You need to sell a solution. A perfect example of this are Billy Mays TV commercials for Hercules hooks, Oxyclean, OrangeClean or any of his products. Did you ever notice the commercial starts by describing or creating a problem? The commercial then proceeds to persuade you that they have the solution to the problem. The commercials are like that because the method works.
Feature versus Benefit: You may be tempted to list a prominent feature of your product. Don't. Instead, make a list of every feature you can think of. Then write down the corresponding reason the customer would want that feature. You can often move from feature to benefit by using "what that means to you, Mr. Customer is". That becomes a benefit. Then don't describe a feature in your ad, but describe a benefit.
Use a Call to Action: A Call to Action is a sentence instructing the consumer to perform a task. The consumer will often be subconsciously persuaded to do it. A call to Action generally begins with a verb (the action). Here are some examples.
* Click here.
* Download your copy now.
* Call now.
* Get help.
Keyword or Phrase: Your ad will be more attractive to the customer if your ad text contains the keyword or phrase they searched on. Right away your customer will view your ad has highly relevant, because the keyword is right there. The headline is a particularly good place to have the keyword since your customer sees it first. This tactic is done automatically if you use the Adwords strategy from adwords-marketing-tool,com
Use Free if applicable: Using the word free is likely to increase your CTR. Make sure your landing page does freely give away what you promised.
Hype words: Hype words like amazing or incredible may help you attract attention. But be careful, overuse them and you sound like a snake oil salesman.
Sense of urgency: You can create a sense of urgency with a phrase like limited offer. This encourages a customer to make a purchase on the spot. If you have the space available, you can describe the consequences of failing to act.
No risk: Consumers are cautious of being taken advantage of. A money back guarantee or a no risk free trial helps persuade you consumers.
Test your ads: The only way you'll know if your sales copy is working is to test it. Split testing is the accepted method of testing your ads. You run two ads simultaneously. After the proper amount of time, you compare CTR or ROI and declare a winner and remove the lesser ad.
About Smart e-Commerce
Smart e-Commerce is the Blog from Embitel which will provides the latest trends, information, Trends and strategies about e-Retail Solutions, e-Commerce, Social Media Optimization, Blog Marketing, Online Seminars, Search Engine Optimization, Google Rankings and e-Marketing Solutions in India, Germany, UK, Nordic, Australia, Norway, Sweden, Denmark and Finland.
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e-Commerce Information
- Webinar on Mobile Commerce for RetailersWith number crossing more than 4 billion mobile phones in the world, mobile commerce has the potential to be next big thing. This also means that the mobile penetration is much more than PC or any other popular media. Embitel Technologies India Pvt Ltd believes in staying in sync with time with sight set on [...] […]
- Google Analytics Announces Weighted SortingGoogle Analytics has announced a new sorting algorithm called weighted sort which weights the sort by the number of data points, getting rid of all those annoying 1 visit = 100% bounce rate visits. To make this easier to understand they have given some examples In their post on the Google Analytics Blog. When you have a [...] […]
- What is M-Commerce?M-Commerce (Mobile Commerce) refers to access to the internet via a mobile device, such as a mobile phone or a PDA. An m-commerce site is a version of a company’s webpage that is designed to fit within the constraints of a mobile phone or PDA. (For more information on what makes a site m-commerce friendly [...] […]
- Mistakes in Writing the Press Release ContentCreating a press release for a campaign or assignment requires thought and preparation, without the core fundamentals your release may end up right in the trash folder of your recipients email. A well-written press release can be an invaluable asset to your company and the success of the content within the release you're trying to [...] […]
- Google Penalizes Adwords Ads with Poor CTRGoogle penalizes Adwords ads with poor click through rates. If your ad is not generating clicks, it's making it more expensive for you to advertise. Discover how to improve the click through rate of your ads. Your Adwords ad is sales copy. You are attempting to persuade a potential consumer to make a decision based on [...] […]