Smart e-Commerce: e-Retailing, e-Marketing Updates

Now a day’s SEO is compulsory for each and every business website. People were following new techniques and ideas to increase their sales and online rankings in search engines like google, yahoo, Rediff, sify and MSN. Here I am including some of the latest trends in SEO which will give some good rankings in the search engines:

Latest trends in SEO

• Professional SEO Copywriting
• Image Optimization
• Content Optimization
• Flash Optimization
• Geographic optimization
• Blogging & Posting lot of Content
• Social bookmarking
• Article Marketing
• Getting Inbound links with targeted Keywords
• Video Optimization & Marketing
• Micro blogging like Twitter

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Product Optimization: Make sure your product copy is optimized, which Includes links to brochures, technical descriptions and buying guides etc.

Product Images/Gallery: unfortunate images do not motivate assurance so don’t use them. Use multiple images/views and reflect on the use of video to help sell the product.

User Product Reviews/Comments: Research shows that these work, increasing conversions by as much as 20%, make sure you use customer feedback to help sell your products.

Cross Sell: Take every opportunity to up sell and cross-sell by linking associated products, accessories/add-ons, ‘people, who bought this, also bought that’ and promotional bundles.

Delivery Charges and Profits: Don’t make customers wait until the checkout to find out the release charge. Make sure that these are crystal clear and without difficulty located.

Contact Information: Make it easy for customers to get in touch and always include a phone number and other contact details on contact page or any of other pages. This can be the variation between making and losing the sale.

Registration: In order to reduce shopping cart rejection, we should have procedure to checkout without registration option.

Customer Assurance: Ensure that you display your secure SSL server certifications for customer data and payment processing.

Advertising: Evaluation your ecommerce website to make sure it is optimized for purchaser conscription via the search engines. Use email marketing to build customer loyalty and engage in social media marketing via blogs, forums and networks.

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Link Building Program is the acquisition of incoming links to the website from other relevant web sites and directories. Link Building is an important strategy to help improve search engine positions as part of a search engine optimization campaign.  

 Link Building Tips 

• Try to link to your most relevant page when getting links
• Create the Anchor text with relevant keywords
• Don’t be afraid to link out to relevant high quality resources
• Use deep linking strategies i.e. try to get the links with your inner page URL’s

Link Building Strategies

• Submit website to general directories like DMOZ, Yahoo! Directory and Business.com
• Submit your site to relevant niche directories
• If you have a local site submit to relevant local sites
• Join trade organizations
• Get links from industry hub sites
• Submit your website Content in Press Releases
• Submit Article Directories
• Exchange the links with relevant theme based websites  

Link Building Advantages

• Increasing Link Popularity
• Driving Relevant Traffic
• Brand Building
• Improves website visibility in the search engines
• Website will get a higher ranking on search engines
• Get highly targeted visitors to your web site
• Google Page rank will increase
• Receive return visitors

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Latent Semantic Indexing

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If Your website wants to list in Google search engine, then you need to follow the guidelines of the search engine. Here I am including some of the Important Google guidelines for you.

• Link structure is important to the search engine spiders. Make a site with a clear hierarchy and text links. Each and every page should be accessible from at least one static text link.
• Create a site map to accessible by users with links that point to the important pages of the site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages. Then it is easy to crawl by the search engines.
• Content is the king for the search engines. Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
• Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images.
• Meta Tags were very important to the website rankings in search engines. Make sure that your TITLE and ALT tags are descriptive and accurate.
• Broken links are frustrating for users. Check for broken links and correct HTML. Broken links are a sign of a poorly maintained website. If the user will find more broken links on the website, then he will not show interest to browse other pages.
• Keep the links on a given page to a reasonable number i.e. less than 100 links on each and every page of the website.
• Allow search engine bots to crawl the sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page.
• Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it’s current for your site so that you don’t accidentally block the Googlebot crawler. If you use a robots.txt file, make sure it is correctly written because an incorrect robots.txt file can block the bots that index your website.
• Make pages for users, not for search engines. Don’t deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."
• Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.
• Avoid hidden text or hidden links like the links which are coming from the FFA website and blog comments.
• Submit your website to Google at http://www.google.com/addurl.html
• Submit your site to relevant directories such as the Open Directory Project and Yahoo!, Dmoz as well as to other industry-specific expert sites.

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Google Crawling of the Website is the process by which Googlebot discovers new and updated pages to be added to the Google Search Engine index.

Google use a huge set of computers to crawl billions of pages on the web. The program that does the Crawling is called Googlebot and also known as a robot or spider. Googlebot uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site.  

Google’s crawl process begins with a list of web page URLs, generated from previous crawl processes, and augmented with Sitemap data provided by webmasters. As Googlebot visits each of these websites it detects links on each page and adds them to its list of pages to crawl. New sites, changes to existing sites, content updates on the web page, image updates and dead links are noted and used to update the Google index.

Google doesn’t accept payment to crawl a site more frequently, and we keep the search side of our business separate from our revenue-generating Adwords service.

Google Indexing: Googlebot processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page. 

• Google will process the information included in key content tags and attributes, such as Title tags and ALT attributes.
• Googlebot can process many, but not all, content types. For example, Google cannot process the content of some rich media files or dynamic pages.

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