Yahoo Search Marketing – Benefits of Advertising
Yahoo Search Marketing
By using the Yahoo Search Marketing account, we can advertise online, where more and more customers are going every day to learn about, shop for and buy products and services. Signing up for an account allows us to advertise our business in search results on Yahoo! and other popular sites in the Yahoo! distribution network.
Even if our business is a traditional brick-and-mortar store and we don’t sell anything online, we can still use our advertising distribution tactics, Sponsored Search and Content Match to attract potential customers to our business. Yahoo Search Marketing can be beneficial to most businesses, whether we are selling online products, promoting business services or providing media and information on our website.
Our Ads Can Display in Search Results with Sponsored Search
When we sign up for a Yahoo Search Marketing account, we can use Sponsored Search to create ads containing keywords or phrases related to our business that we think users might enter when searching on the Internet. When there is a match between user’s entry and our business-related keywords, our ads can display in search results. The user can then click on our ad and be transferred to your website to learn more about our products/services and complete a transaction. We pay only when our ad is clicked.
Here’s an example of how it works. Let’s say we own a company selling the electronic products and our company’s website is www.electronics-planet.com:
- We create an ad using the keyword “digital cameras.” The ad contains a link to a page within our website related to digital cameras.
- Our ad can display in search results when someone types the term, “digital cameras,” or we can choose to match the term “digital cameras” to similar terms that a user may enter, such as “discount digital camera” or “digital photo.”
- Potential customers who click on our ads will be transferred to our website www.electronics-planet.com.
Benefits of Sponsored Search
With Sponsored Search, We can:
- Put our business on the Yahoo distribution network and the most popular destinations on the Web.
- Get targeted leads for our business.
- Target our ads so that they appeal to potential customers who are searching for what we offer.
- Utilize numerous account tools that can help us to manage our advertising campaigns.
- Utilize account features to tailor our ad copy to user search terms with our Insert Keyword and Match Type features.
- Set spending limits for our advertising and marketing campaigns, as well as set spending limits and pay only when our ad is clicked.
Web 2.0 Technologies for Your Website
"Web 2.0" refers to the second generation of web development and web design that facilitates information sharing, interoperability, user centered design and collaboration on the World Wide Web. The beginning of Web 2.0 leads to the development and growth of web-based communities, hosted services, and web applications.
Web 2.0 Services and Applications:
- Blog Marketing
- Wiki Creation
- Social Bookmarking and Tagging
- Social Networking Creation
- Video / Multimedia Sharing
- Audio Blogging and Podcasting
- RSS Feeds and Syndication
- Mashup Creation
- Folksonomy / Collaborative Tagging
About Smart e-Commerce
Smart e-Commerce is the Blog from Embitel which will provides the latest trends, information, Trends and strategies about e-Retail Solutions, e-Commerce, Social Media Optimization, Blog Marketing, Online Seminars, Search Engine Optimization, Google Rankings and e-Marketing Solutions in India, Germany, UK, Nordic, Australia, Norway, Sweden, Denmark and Finland.
Recent Post
-
Webinar on Mobile Commerce for Retailers
by Nagaraju with No Comments
With number crossing more than 4 billion mobile phones in the world, mobile commerce has the potential to be next big thing. This also means that the ... -
Google Analytics Announces Weighted Sorting
by Nagaraju with No Comments
Google Analytics has announced a new sorting algorithm called weighted sort which weights the sort by the number of data points, getting rid of all th... -
What is M-Commerce?
by arungandhi with No Comments
M-Commerce (Mobile Commerce) refers to access to the internet via a mobile device, such as a mobile phone or a PDA. An m-commerce site is a version of...
-
Mistakes in Writing the Press Release Content
by Nagaraju with No Comments
Creating a press release for a campaign or assignment requires thought and preparation, without the core fundamentals your release may end up ri...
-
Google Penalizes Adwords Ads with Poor CTR
by Nagaraju with No Comments
Google penalizes Adwords ads with poor click through rates. If your ad is not generating clicks, it's making it more expensive for y...
e-Commerce Information
- Webinar on Mobile Commerce for RetailersWith number crossing more than 4 billion mobile phones in the world, mobile commerce has the potential to be next big thing. This also means that the mobile penetration is much more than PC or any other popular media. Embitel Technologies India Pvt Ltd believes in staying in sync with time with sight set on [...] […]
- Google Analytics Announces Weighted SortingGoogle Analytics has announced a new sorting algorithm called weighted sort which weights the sort by the number of data points, getting rid of all those annoying 1 visit = 100% bounce rate visits. To make this easier to understand they have given some examples In their post on the Google Analytics Blog. When you have a [...] […]
- What is M-Commerce?M-Commerce (Mobile Commerce) refers to access to the internet via a mobile device, such as a mobile phone or a PDA. An m-commerce site is a version of a company’s webpage that is designed to fit within the constraints of a mobile phone or PDA. (For more information on what makes a site m-commerce friendly [...] […]
- Mistakes in Writing the Press Release ContentCreating a press release for a campaign or assignment requires thought and preparation, without the core fundamentals your release may end up right in the trash folder of your recipients email. A well-written press release can be an invaluable asset to your company and the success of the content within the release you're trying to [...] […]
- Google Penalizes Adwords Ads with Poor CTRGoogle penalizes Adwords ads with poor click through rates. If your ad is not generating clicks, it's making it more expensive for you to advertise. Discover how to improve the click through rate of your ads. Your Adwords ad is sales copy. You are attempting to persuade a potential consumer to make a decision based on [...] […]