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Archive for January, 2010

Web Analytics Strategy and Web Analytics Tactics

January 30th, 2010
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Web analytics is the process through which a web site tracks visitor behavior to determine the reasons for that behavior. The data thus gathered is then used by the site to further its business goals. The web metrics used to track visitor behaviors include referring methods, search terms, technology use, page paths, entry/exit pages, and geo-segmentation. Compound metrics, such as ratios that combine 2 or more single metrics, can also be used for tracking visitor behavior. 

Over the past few years, the field of web analytics has matured to the point where user behavior can be analyzed in an effort to improve website design and users’ experiences of the websites, and to help companies become more effective in delivering their products and services. Web metrics can be dissected in many ways to produce a sophisticated level of information. However, analyses must be performed in such a way as to create useful information that will facilitate acting on that information. Strategies must be developed to successfully utilize web analytics, and currently these analytical tasks are performed by people.
 Web Analytics Information
 
Presently, two types of web metrics tools exist: those using web server log data (log aggregation) and those using page-tagging. Due to the distributed nature of NSDL, using web server log files to track NSDL user behavior has been determined to be infeasible with regard to maintenance, processing, and detail of results returned. On the other hand, the page-tagging method allows individual web sites to control how data are collected on their sites and demonstrate connectedness to NSDL as a whole. 
Web Analytics Strategy vs. Tactic 
1.      Web analytics solution that you utilize is a tactic. The strategy is in the reports that you run.
2.      The reports that you run are a tactic. The strategy is to start with your key performance indicators (KPIs)
3.      The KPIs are a tactic. The strategy is to provide, free up, and incentivize your web analytics team so that they will focus on value generating analytics vs. lollygagging or answering to never ending reporting requests
4.      The web analytics team and incentives is a tactic. The strategy is to compete on analytics
5.      Competing on analytics is a tactic. The strategy is to treat your consumers well
6.      Treating your consumers well is a tactic. The strategy is to increase their lifetime value to your company

Sam Mc e-Marketing Information , , , , , , , , , , , , , ,

Indian Internet Retail- The Internet Retail Vision 2010

January 25th, 2010
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The Indian Online Retail is a rich segment waiting to be exploited. Internet is a potent medium that can serve as a unique platform for the growth of retail brands in India. The medium holds many virtues favorable for the retail industry including a higher customer penetration, increased visibility, and convenient operations. 

Embitel Topic: 
15 year of internet retailing in Europe" and what is coming next!
Different players in internet retailing, 5 and 10 years back (brick &mortar stores, mail-order companies, limited number of upcoming internet pure players). How did their "old" business model help them to be successful in these years of internet retailing?
  • Mail-order companies: 50+ years in remotely dealing with consumers
  • Advantages due to existing client base and infrastructure (logistics, CRM, etc
  • Pure players with only limited access to clients
  • Online marketing (not performance marketing) helped players to keep brand awareness
 
Today’s players in internet retailing: brick&mortar stores, mail-order companies, brands/manufacturers, internet pure players, aggregators, new venture/business models.
Why is the business model of "old" players harming their internet retailing activities and why are "new" players rapidly growing in a 10+ year internet business? 
  • "Old" players: processes and IT are not matching "online" requirements
  • Brands/manufacturers learning to keep direct contact to consumer (flag-ship store approach in internet)
  • Leading to higher pressure on retail sector, as brand focus in moving from retail-brand to manufacturer-brand
  • Key advantages for new players: speed, user-driven, IT-enabled, new shopping experience, outsourcing infrastructure, etc.
  • Performance marketing as a driving factor for "new" players
 
Case Studies of successful and also failed company evolutions in internet retailing
  • Tesco in UK (successful)
  • Wehkamp in Netherlands (successful)
  • Vente privee in france (successful)
  • Quelle in Germany (failed)
 
What might be the role of a retailer company in future internet retailing?
Evolution towards being an aggregator and/or pure internet player?  

 

Event Name: Indian Internet Retail- The Internet Retail Vision 2010
Date: 28th January 2010
Time: Morning: 10:00 A.M. to Evening: 6:00 P.M.
Place: The Grand, Vasant Kunj, New Delhi, India

Sam Mc Indian e-Commerce Industry , , ,

What is e-marketing, Why internet marketing is better?

January 23rd, 2010
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E-marketing is the process of marketing the brand / product using the modern communication technologies like internet. E-marketing comprises all the activites conducts via web (www) to improve the business. E-marketing is not expensive. we mostly meet people or sale via internet (email, chat, forums, etc..)

E-marketing is all transparent and immediate. That is the reason why E-marketing increased dramatically in recent years.
 
Why internet marketing feels better?
 
  • Global Reach
  • Excellent Interactivity : More communication channels like blog, forums etc..
  • Transparancy : No hiding everything on internet for future references.
  • Immediate Impact : Whatever happenings in internet is immediate like posting advertisements, searching resources, etc..
  • Wider Market Access : Global market.
  • Virtual Network : Formed by participants in the global supply chain.
Source : 
 
http://www.a1articles.com/article_1346043_3.html
http://www.quirk.biz/resources/88/0/What-is-eMarketing-and-how-is-it-better-than-traditional-marketing

 

 

Naga e-Marketing Information , , , , , ,

Virtual Credit Card

January 18th, 2010
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What is Virtual Credit Card (VCC)?

‘Virtual Credit Card’ is a unique payment solution which is used for online transactions only. The short lifespan and limited amount of VCC makes it one of the secure payment methods. There is no physical existence of the VCC but only available over online. This is one of the payment methods becoming popular day by day.

How do we get Virtual Credit Card?

Virtual Credit Card is always associated with your “Primary Credit Card”. The process which is used to generate VCC slightly differs from bank to bank but the basic principle remains the same. Please note I have used, for reference, HDFC’s ‘Netsafe’ & ICICI’s “Inifinity” account. Please refer to the respective bank website to get more information on this type of account.

Steps to generate VCC:

  1. Refer to Internet Banking section of the bank website to register your Primary Credit Card. Refer to HDFC Bank – netsafe account; ICICI Bank – inifinity account.
  2. Provide necessary information during the initial registration process of the netsafe/infinity account. Remember this information is crucial for the password retrieval as well as for online transactions.
  3. After the successful registration of the netsafe/inifinity account, login to the corresponding account to generate a new Virtual Card.
  4. You can set the amount based on your spending limit. This new virtual credit card number, date of expiry and CVV are used for the online transactions instead of the “Primary Credit Card”.
  5. The usage of the VCC can be viewed in the netsafe/infinity account on real time basis.
  6. All transactions done using VCC will reflect on the Primary Credit Card statements and there will not be any separate credit card statement for each VCC.

Why do we need Virtual Credit Card?

VCC is one of the secure payment methods to prevent the misuse of “Credit Card” during online transactions. VCC prevents the sharing of the confidential “Primary Credit Card” details like CVV, number and expiry date with the internet world. Newly generated VCC is valid only for one online transaction within the expiry date of the VCC. You can delete VCC at any point of time if you don’t want to use it and amount will be credited back to your Primary Credit Card upon the removal of the VCC. When the VCC is targeted by the phishing & identity theft website, the amount of damage is very less compared to “Primary Credit Card”. It is practically, impossible to get the information of “Primary Credit card” by using VCC only since VCC are being generated by the ‘secure system’.

If the bank offers this type of secure payment solution then it provides a detailed demo on generating and using VCC. Please refer to the respective links of the bank.

References:

http://www.hdfcbank.com/personal/payments/netsafe/netsafe.htm

https://infinity.icicibank.co.in/Login.jsp

 

Sudhi Online Payments, Payment Methods , , , , , , , , , , , , , , , ,

ASIA INTERNET USAGE AND POPULATION – 2009

January 5th, 2010
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Sam Mc e-Commerce Information , , ,

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