Simple Ways to Increase the Traffic through TWITTER
Useful Tweets: Write helpful tweets like an answer, a response, or some kind of communication.
First in Updations: Be the first to update new things, news or any attractive information.
Re Tweet: if you think other people posts is interesting, useful or fascinating then Re Tweet it
Tweet a Joke Comment: Tweet a funny story or re tweet, but make sure it is humorous!
Recommend Product: Recommend a product or may be service, this will be a good way of build up the relationship between you and your followers.
Special Offers or Discounts: Tweet about special offer either it's your product or others Products which are having discounts.
Wishes: Don't forget to congratulate whenever you saw someone’s success on the tweet post.
Thankful Mind Setup: Thanking someone is another good way of build good quality connection.
Video Sharing: Share the videos which you think is humorous, imaginative, obliging or remarkable to the followers.
Event Publication: Share the event information like seminar, webinar, TV program etc.
Indian Retail Industry
Indian Retail Industry
Indian Retail Industry is the 5th largest of the world. Comparing organized and unorganized areas retail industry is fastest growing in India. Esepically for the last few years.
The high growth of Indian Retail Industry is due to huge amount of investments and breaking up traditional marketing sector. This growth is giving for Indian Retail Industry for further growth in Retail sector.
Now a days,Because of the increasing technical boom E-Shopping growth is increasing in India. And also one of the main reason Internet facilities also available in urban and rural areas.Other reason Growth in Credit Card Industry and also other online transaction methods.
The major focus area in Indian Retail Industry is supply chain management. In outside India retail sector is highly depending on the system supply chain. However development in the supply chain in Indian Retail sector is quite slow.
Other area that needs attention for growing Indian Retail Sector is including duty and tax structure,infrastructure , rising land prices and effective trend forecasting. Trend forecasting needs to be done in the country especially in the segments of cosmetics, apparel and footwear for this will help the retail companies to curtail their expenses substantially.
The chains in the Indian sectors needs to be changed frequently their stocks and also provides home delivery facilities. If all these area are implemented,then the growth of Indian Retail will increase fatly.
Why Indians are fear about the Online Shopping?
In India E-commerces has been very slow track compare to other countries in olden days. Because earlier days lack of Internet accessing knowledge and also lack of Internet facilities.
Some of the reasons which are working against the E-Shopping industry.
- Product demo is not available.
- Bargaining is not possible.
- Delay in product delivery
- In security of creditable of shopping portal
- Not sure of product quality
- Low retail management skills.
Why People are choosing Retail Industry?
Online shopping is most convince for customers. And also it will give better deals for their money.
It has more advantages some of them are.
- Saves time and efforts
- Convenience of shopping at home
- Wide range / variety of products are available
- Get details / demo of the products
- We can compare various of products
Development of Gift Voucher
Overview : Now the world is having closure attachment with Gift Voucher. Now a days for many events most of them used to give Gift Vouchers as gift or prize. In Live TV shows also anchors giving Gift Vouchers to winners of the participants.
Development of Gift Voucher :
- Customer has to register once and has to login every time he wants to purchase the Gift Voucher.
- Provision for customer to select a template from different types of templates.
- Provision for customer to type a recipe name.
- Provision for customer to type his name.
- Provision for customer to give message, what purpose customer is giving the Gift Voucher.
- Provision for customer to select a different denominations and expected quantity.
- Provision for customer to check his Gift Vouchers preview.
- Provision for customer to change another template and editing any details.
- In the next step customer can see his invoice.
- In the next step provision for customer to pay amount through paypall or other payment gateway with secure manner.
- As soon as customer payment is successful Barcode, Gift Voucher number has to generate ontime for every Gift Voucher and print should happen automatically and that session should expire.
In the above process till 9th step its partial transaction this information maintains in only session, not in database. At 11th step while printing Gift Voucher its details will be store into DataBase and expires its session, This is complete transaction.
How is Online Presence going to Help Retailers in Australia?
A vexed question to many traditional retailers in Australia is whether the investment in an online presence with full e commerce capability will have some kind of return on investment. Gerry Harvey of Harvey Norman, one of Australia’s top retailers has continuously said that online retailing is a waste of time and cannot provide the kind of return he is used to from his retail stores. He says that retailers making $300,000 – $400,000 a year online are just wasting his time. David Jones another major retailer attempted to enter the online retailing market in the late 90’s and had to retract from the market to prevent shareholder backlash on poor performance. I think these types of examples have been well publicized and possibly contribute to the slow uptake of online in this country. Other factors one could attribute to the slow uptake are the large distances between major cities, relatively high cost of delivery and a small population relative to the size of the country. There are a few major retail chains and brands that dominate the market and there is just no need in their eyes to pursue an online strategy.
From a usage perspective over 14 million Australians use the web, and in November 2009 according to Nielsen research 46% of all Internet use was on Facebook. GetPrice.com.au a shopping comparison site commissioned some research on pre Christmas shopping behavior and not surprisingly a high percentage of shoppers researched online before buying. Now this is one of the crucial elements that a lot of retailers don’t think about. The value of an online presence to drive customers into stores.
From a different perspective, small to medium sized businesses have attempted to harness online retailing. The top 5 online retailers are all pure play online retailers and are relatively successful. They however are not anywhere near the size of any of the major retailers in Australia. Security and trust online are still a large barrier for many shoppers.
Many shoppers would not feel comfortable paying $1500 to an unknown online retailer for a laptop for example, just in case they never see their money or the laptop. (see this link related to a site that is damaging the reputation of online retail in Australia: http://forums.whirlpool.net.au/forum-replies-archive.cfm/967179.html)
As time moves on we believe that more retailers will develop a web presence with ecommerce capabilities because their customers will demand it. There won’t be a sudden massive increase in online retailers, and at the same time as consumers get more comfortable with buying online the number of online shoppers will steadily increase.
Mark Freidin
Founder
Concept of eCommerce Website & Development
eCommerce Website Development
Organized retailing and constantly evolving consumption will be the next big driver of India’s economic growth. Rising incomes and increased exposure to global products and global consumption patterns have changed the average peoples attitude towards consumption. Fast Market Research is an online aggregator and distributor of market research and business information.
Within the current Internet marketplace, businesses both large and small are well aware of the reasons for developing eCommerce website. By developing one or more websites focused on particular niche markets, businesses can target a wider Internet audience and capture far more sales.
The Concept of eCommerce
After the turn of the century, the concept of eCommerce was a cutting-edge novelty within the business community.Retailers use eCommerce websites to draw in additional sales or to provide valuable product research. Every year, more consumers research and purchase products online. The result is that eCommerce is no longer a novelty, it has become a business necessity.
Website Tools For eCommerce Sites
When considering how to develop eCommerce websites to sell your product or service, it's important to consider the basic components of such a site.
The Website: How it's designed will determine how well you convert Internet visitors into customers.
Product Catalog: Where you present your products or services.
Shopping Cart: Where customers store purchases as they browse your site.
Payment Gateway Processing: Allows customers to pay you instantly, online.
Product Information: This is where you provide a potential customer with valuable product research.
Search Engine Optimization: Using SEO techniques, you'll attract more Internet visitors.
Product Images: Customers like to see highly detailed images of products.
About Us: Build consumer confidence by sharing contact information, professional affiliations, and any articles published.
Frequently Asked Questions (FAQ): Capture Internet sales by answering questions customers have about the products.
Newsletters: Quarterly Subscription of News.
Privacy Policy: Earn customer trust by putting your privacy policy in writing.
Testimonials: Convert sales quickly by providing customer testimonials.
Provides Social Network: powerful marketing tools to provide good business.
Online Transaction
Smooth and Secure online payment processing is important to online customers. Online visitors with various methods of paying for your product or service online can increase sales conversions significantly.
To build a clean and effective product catalog you have to make sure your product catalog is well formatted, and it's easy to navigate between categories.Make sure it's very clear how to go about purchasing the product.
There are several payment methods to consider offering includes credit cards, Paypal etc.Most major credit card companies also provide online billing services to small businesses.
eCommerce Shopping Cart
A shopping cart is a software application that typically runs on the computer where your Web site is located (the Web server), and allows your customers to do things such as searching for a product in your store catalog, adding a selected product to a basket, and placing an order for it.
There are many eCommerce shopping cart solutions available, like Magento, Joomla Virtuemart etc.
Typically, all shopping carts share the following structure. A shopping cart normally includes:
a) a database that stores information such as product details, customer data, order information, etc.
b) a storefront that displays this information to store visitors (e.g. product detail pages, search pages, checkout pages, etc.)
c) an administration area that allows you, the store administrator, to manage your store. For example, this is where you add products, set up shipping & payment options, process orders, etc.
Sources of the Article:
http://web-design.lovetoknow.com/Develop_eCommerce_Website
http://www.earlyimpact.com/productcart/shopping-cart-software-101.asp
About Smart e-Commerce
Smart e-Commerce is the Blog from Embitel which will provides the latest trends, information, Trends and strategies about e-Retail Solutions, e-Commerce, Social Media Optimization, Blog Marketing, Online Seminars, Search Engine Optimization, Google Rankings and e-Marketing Solutions in India, Germany, UK, Nordic, Australia, Norway, Sweden, Denmark and Finland.
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