A Blog from Embitel Technologies India Pvt Ltd

Smart e-Commerce: e Business Information

Benefits of Video Marketing

Posted by Nagaraju on March 22, 2010 in Social Media with No Comments



Benefits of Video Marketing

1. Attract a Large Audience

Video enables you to capture people who like to watch rather than read. This extends the reach of your content because you can appeal to visual learners.

2. Engages the Senses

If a picture is worth a 1000 words, then video does even more because you can create live movies with sound. This engages more senses than written text which only uses one medium.

3. Access at Any Time

You can view videos with all kinds of devices these days eg ipods, cell phones, laptops, etc. allowing you to access video content anywhere at any time.

4. Achieve top Rankings in the Search Engines

Google recently introduced Universal Search. This means videos now appear in the search results pages. For example if you Google “Mustang” you’ll see video listings of mustang cars on the first page of Google.

5. Become Known as an Expert in Your Field

If you consistently create high quality video content that your visitors want and need you will soon become recognized as the expert in your niche.

6. Repurpose Content

Convert your written content to video by talking about it in a video clip or creating a slide show then upload it to video sharing sites like YouTube. The beauty of this method is that you don’t have to create fresh content and there’s no need to worry about duplicate written content.

7. Easy to Create and Publish

All you need is a video camera (or just use a digital camera), windows movie maker software (already on all windows’ computers) and a YouTube account.


Article Taken from drostdesigns.com



Webinar on e-Retailing Approach: Customer Acquisition and Retention

Posted by Nagaraju on March 12, 2010 in e-Commerce Webinars with No Comments



Greetings!

Embitel Technologies wishes you a wholesome year 2010. 

Embitel pleased to announce our 5th Webinar of the Retail e-Commerce Series, titled:  “E-Tailing Approach: Customer Acquisition and Retention” on 15th Apr’10, Thursday at 4PM to 5PM.

We are sure that you would be interested to participate in this webinar and also will nominate your colleagues in our programs.  Thank you for your interest 

You should attend this webinar if you believe:

  • Companies are surviving on customers hence proper alignment of marketing strategies with customer activities is essential.
  • Strong customer relationships are highly rewarding
  • Retaining an existing customer involves 3-5 times less cost than recruiting a new one.
  • Cost per acquisition is high hence calls for seasoned technique deployment.
  • 80% of the sales come from 20% of the customers hence spotting the right prospect is required 


Today’s economy is consumer-driven and one cannot afford to shift the focus from them. A committed customer will continue to put his/her faith on you, blind-folded & increasingly assume a role of partner who helps in acquiring new customers. 


Generation of Leads (hunting) and Building of Trust & Strong Relationship (farming) with Customers.  Mr. Daniel Reborn will guide you through with his time tested expertise.

 

Webinar Agenda:

  • Customer Acquisition strategies
  • Customer Retentions strategies
  • How to drive business growth
  • Latest Trends
  • Do’s & Don’ts
  •  A few instances to share

 

Speaker: Mr. Daniel Rebhorn

- Founder, dmc GmbH Germany and Chairman, Embitel India

- Industry expert with more than 14 years of experience in retail e-Commerce and e-Marketing

 

When: 15th Apr’10, Thursday

Time: 4PM to 5PM Indian Time  

Venue: Just stay in front of your PC

Cost: Complementary (Free)

 

Click here for Quick Registration:

https://www2.gotomeeting.com/register/285853346

 

Note: After registration you will get a thank you mail with a link, which need to be clicked during the time of webinar. We look forward to your participation. Please feel free to contact us at e.seminar@embitel.com or call us at +91-80-41694213.  


Minimum system requirement: PC with internet connection and Headphone.

 

For More Information you can visit

http://www.embitel.com/e-Retailing_Webinar_Customer.79.0.html

 

 

Best Regards,

Embitel Team

Unit No: 208 to 216, 2nd Floor, Delta Block,

Sigma Soft Tech Park, Whitefield Road, Ramagondanahalli,

Bangalore, India – 560066

Ph: +91 80 41694213

E-Mail Id:  sales@embitel.com

Emerging M-commerce

Posted by Nagaraju on March 5, 2010 in M-Commerce with No Comments



Introduction

 

Rarely has a new area of business been heralded with such enthusiasm as "mobile commerce", that is the conduct of business and services over portable, wireless devices. Due to the astronomical growth of the Internet users, maturation of the Internet technologies, realization of the Internet's capabilities, the power of electronic commerce, and the promising advancement of wireless communication technologies and devices, mobile commerce has rapidly attained the business forefront. An m-commerce application can be B2B, B2C or any other of the classifications available with e-commerce world. M-commerce, although not fully mature, has the potential to make it more convenient for consumers to spend money and purchase goods and services. Since wireless devices travel with the consumer, the ability or perhaps temptation to purchase goods and services is always present. This is clearly a technique that can be used to raise revenue. Also, the successful future of m-commerce depends o! n the power of the underlying technology drivers and the attractiveness of m-commerce applications.

 

Motivating Factors for M-Commerce

 

Internet use has grown to such a level on the strength of PC networks. Due to the huge base of installed PCs, which is predicted to grow in a faster pace in the days to come, electronic commerce and other communication applications are bound to thrive further. Also, these computing systems will have greater power and storage capability, the best ever price-performance ratios, more powerful and sophisticated applications will likely emerge for desktop computing and the Internet. However, there are two major limitations on PCs. First , users have to sit in front of them, PCs, even portable-notebook computers, have to load software, dial into and connect with a network service provider and await for the initial process to be accomplished before launching an Internet application.

There will be a huge increase in other wireless portable devices, such as wireless PDA. The advantage with these wireless devices is they do not need no booting process and thus facilitating immediate usage of them. This makes them attractive for quick-hit applications.

M-Commerce Applications

 

The general m-commerce applications are categorized as transaction management, digital content delivery and telemetry services. The applications can be further subdivided into passive and active m-commerce applications. Active application relates with the applications in which the user has to take the initiative on his wireless device. In contrast, the passive applications themselves get activated towards accomplishing the assigned jobs or facilitate the users to carry forward.

 

About Smart e-Commerce

Smart e-Commerce is the Blog from Embitel which will provides the latest trends, information, Trends and strategies about e-Retail Solutions, e-Commerce, Social Media Optimization, Blog Marketing, Online Seminars, Search Engine Optimization, Google Rankings and e-Marketing Solutions in India, Germany, UK, Nordic, Australia, Norway, Sweden, Denmark and Finland.

For ECommerce Services
Click Here

//paste ad code here
  • Recent Post