Smart e-Commerce: e Business Information

QwikCilver is India’s largest provider of stored value card based solutions. Be it Gift Card programs, Loyalty programs, Discount programs for Retailers and service providers, or convenience and operational efficiency programs for Corporate like Campus Cards, Incentives and Benefits Card. They planned to get into direct retailing of Gift cards through the online channel and got in touch with Embitel.

The company’s promoters and directors come with vast experience in technology and hence they knew what they wanted from the beginning itself. They wanted to use a strong but very scalable open-source platform to deploy their portal on. The scope needed a lot of API level integrations, ability to talk to multiple different systems and various new feature additions. This portal is a complete gifting portal and hence has been designed in such way. From its looks, which has taken a lot of brainstorming to arrive at, to the kind of add on products on offer with the main product, everything has been done keeping gifting as the theme. For customer’s convenience, features like eGV (you can buy and print or mail), card balance checking and card top-up facility are provided.

The website went online sometime back and is getting positive traction in the market. While existing features have already stabilized, a lot of new feature development is happening. Since gifting is a social thing, tight integration with Facebook and other social platforms is must to have. We will see something unique on this soon. Keep checking www.giftbig.com for latest additions.

SportsNest is a new venture started by Bangalore based entrepreneurs to sell sports equipment online. The site chains the need of a sports equipment portal which can serve all kind of buyers by providing all popular and hard to find sports goods. Embitel got involved from the very beginning of the unique online venture planning to help the ex-sportsperson, the emerging entrepreneurs to support with the right technology guidance and consulting to reach their pre-set goals. 

Being an e-commerce pure player their expectations on the site performance was on a greater side. Including that with their plan to have all high end SKUs, videos upload for individual product and considering future expansion a suitable platform was suggested by Embitel and agreed upon to proceed with the development.  To flame their 1^st phase of development, Embitel’s design team had put their full efforts in putting up a highly sales focused website design with integrated social media plugins on Sportsnest.com homepage.

The site is in its beta-live phase but has able to get quite a lot of traction in the market. Instant support was provided on any issues faced and have been solved with immediate attention. Now the portal is highly stable with around 7000 SKUS operating live. We are happy to reach up to their expectations.