2012 Trends: Video Leads Online Ad Growth
US online video ad spending to grow 43.1% in 2012
Whether they think of it as magnetic content or advertising, marketers are increasingly focused on creating video assets. This type of media reproduces the richness consumers associate with TV, often at a lower cost. And if online venues tend to fall short of TV when it comes to reach, they make up the difference by engaging viewers in an active, lean-forward mode.
The virtuous circle of content and technology adoption that consumers are experiencing is also fueling this trend. eMarketer estimates that US online video ad spending will grow by a compound annual rate of 38% in a five-year span ending in 2015, making this by far the fastest-rising category of online spending.
By 2015, video ad spending will reach $7.11 billion, up from $2.16 billion in 2011. In the past year alone, growth was 52.1%.
Similarly, in the UK video advertising will lead the pack, growing by a compound annual rate of 65% over five years. By 2015, UK video online ad spending will reach $850 million, compared with $150 million in 2011. As a percentage of total online advertising, video will grow to 8.2% in 2015 from 2.1% in 2011.
Still, challenges remain, including the high price of online video adsand the need for better reach and measurement. Several factors will mitigate these problems, making the upward course for video ad spending strong in 2012 and beyond. These factors include better filtering technologies for user-generated content, so publishers can better monetize it with ads; the emergence of cost per view and cost per engagement pricing structures; the increased use of interactive ad units and magnetic content; and personalization and targeting of video ads.
Source: www.emarketer.com
50% Of eCommerce Site Visitors Are Logged In To Facebook
eCommerce sites should consider how they can personalize their sites using Facebook data, as a new study shows 50% of visitors to ecommerce sites are currently logged in to Facebook. Using Facebook social plugins and Connect integrations, sites can leverage Facebook data to show visitors what friends bought or shared, what products relate to their Likes, and which friends they might want to invite. The study was conducted by Sociable Labs, which helps websites implement social functionality, and looked at 456 million visits to over a dozen ecommerce sites catering to different demographics.
A Facebook spokesperson confirmed that ecommerce sites are increasingly adding social features. She shared with us a new statistic: 88% of Internet Retailer Top 200 retail sites are integrated with Facebook.
Sociable Labs’ founder and CEO Nisan Gabbay explained that the target age market for an ecommerce site has surprisingly little influence on the percentage of visitors that were logged in to Facebook. Those aimed at college students were closer to 60%, but even those with middle aged saw at least 40% of visitors logged in.
The data was collected using the FB.getLoginStatus() API call from sites of Sociable Labs’ analytics and eCommerce integration customers. Gabbay tells me that while some of the studied sites attract early adopters, he has discussed the data with Facebook and the company validated it. Also, despite the fact that his company could benefit from more sites adopting social, the sample size is large enough to decrease the likelihood of bias.
“People look at Facebook’s active user count but don’t quite get how pervasive the service is in people’s lives. It’s there all the time in any activity they do online”, Gabbay says. The stats indicate that there may be less risk of sites offending non-Facebook users by adding social functionality than one might expect, because there just aren’t that many hold-outs any more. There’s also technical ways to detect if a user is logged in, and hide those big blue social plugins if they’re not.
As we enter the holiday season, there will be a critical mass of shoppers taking actions on ecommerce sites. Those willing to develop or license Facebook integrations can use social data to point visitors to the products most relevant to them. This can produce a lot more sales than leaving visitors them to browse aimlessly.
Source: Techgig
Webinar on Webshop Personalization
Embitel is announcing our 9th webinar of the Retail e-Commerce Series which is titled: “Webshop Personalization – How Product Recommendations Can Increase your Success in Online Sales” on 1st Dcember 2011 at 4:00 PM IST. We are sure that you would be interested to participate in this webinar and also will nominate your colleagues in our programs.
Click Here for Registration @ https://www2.gotomeeting.com/register/976506490
Webinar Agenda:
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Basic Understanding of Current Challenges
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Why? Where? How? Successful use Cases of Personalization
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Case Study for Implementing Personalized Landing Pages
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Overview of Solution Approaches and how to Choose a Solution
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Future of Personalization in the Web
About Speaker: Mr. Daniel Rebhorn
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Founder, dmc GmbH Germany and Chairman, Embitel India
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Industry expert with more than 16 years of experience in Retail e-Commerce and e-Marketing
Click Here for Registration @ https://www2.gotomeeting.com/register/976506490
Date and Time of Webinar
Date: Thursday 1st December 2011
Time: 4 PM to 5PM (IST)
Venue: Just stay in front of your PC
Cost: Free Webinar
Google AdWords Bid To Call: Cost-Per-Phone (CPP)
Google has announced a new option to bid differently for phone calls versus clicks to your web site with Bid To Call charged on a cost-per-phone call (CPP) basis.
So if you are willing to pay $5 for a phone call but only $1 for a click to your web site, you can now specify so.
The ad position for these are are based on the quality score and CPP price. The algorithm is Ad rank = (max CPC bid x click quality score) + (max CPP x phone call quality score).
How do you set this up?
You need to select the option to use a Google forwarding number when you set up Call Extensions. Then you must enter a Max CPP bid in order to activate bid-per-call.
Then when someone sees your ad and calls you, Google will charge you the CPP price:
About Smart e-Commerce
Smart e-Commerce is the Blog from Embitel which will provides the latest trends, information, Trends and strategies about e-Retail Solutions, e-Commerce, Social Media Optimization, Blog Marketing, Online Seminars, Search Engine Optimization, Google Rankings and e-Marketing Solutions in India, Germany, UK, Nordic, Australia, Norway, Sweden, Denmark and Finland.
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