Smart e-Commerce: e-Retailing, e-Marketing Updates

Important Tips and Tricks in E-Commerce

Do’s:

1. Treat your online business as your offline business and apply the same rules
2. Increase the range of new customers (national & international) and attract them by new marketing channels
3. Understand your customer behavior- Use customer data to give each individual a personalized shopping experience
4. Provide as many payment options as your customers need
5. Make the transaction process easy and convenient (from home page to checkout) for your customers- Failed transactions means customer in your competition’s hand
6. Use easy and intelligent methods for Up and Cross-selling

Don’ts:

1. Don’t underestimate the need of eCommerce awareness among the customers
2. Don’t handle eCommerce as a order channel- Handle as sales channel
3. Don’t underestimate the update efforts of your web shop- “Consumer can‘t be sure about product quality, convince through content quality!”
4. Don’t rely on the price alone. Convenience and selection often have greater value to your customers.
5. Don’t wait for customers to find you. Market wisely with online and offline marketing channels- Integrate online and offline channels
6. Don’t underestimate the order management- Plan stock, packaging & delivery wisely

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