Key Practices in eCommerce
Important Tips and Tricks in E-Commerce
Do’s:
- Treat your online business as your offline business and apply the same rules
- Increase the range of new customers (national & international) and attract them by new marketing channels
- Understand your customer behavior- Use customer data to give each individual a personalized shopping experience
- Provide as many payment options as your customers need
- Make the transaction process easy and convenient (from home page to checkout) for your customers- Failed transactions means customer in your competition’s hand
- Use easy and intelligent methods for Up and Cross-selling
Don’ts:
- Don’t underestimate the need of eCommerce awareness among the customers
- Don’t handle eCommerce as a order channel- Handle as sales channel
- Don’t underestimate the update efforts of your web shop- “Consumer can‘t be sure about product quality, convince through content quality!”
- Don’t rely on the price alone. Convenience and selection often have greater value to your customers.
- Don’t wait for customers to find you. Market wisely with online and offline marketing channels- Integrate online and offline channels
- Don’t underestimate the order management- Plan stock, packaging & delivery wisely
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