What is M-Commerce?
M-Commerce (Mobile Commerce) refers to access to the internet via a mobile device, such as a mobile phone or a PDA. An m-commerce site is a version of a company’s webpage that is designed to fit within the constraints of a mobile phone or PDA. (For more information on what makes a site m-commerce friendly please search “Make Your Site mobile Friendly.”) While some m-commerce sites are set up to drive sales, the majority of retailers utilize m-commerce primarily as an additional branding channel.
Where is M-Commerce Now?
“The presence of e-retailers with mobile sites is growing; but just like Internet adoption in the mid-‘90s, e-retailers today are taking baby steps toward initiating a mobile presence. At the moment the majority of m-commerce transactions are limited to mobile device add-ons like ringtones, games, wallpapers, and screensavers.”
What is interesting, however, is what these consumers are buying. While the number or consumers utilizing m-commerce platforms has not changed too drastically, the purchases have. Of those that have made purchases via their mobile phones 58% purchased digital content for their phones, 51% purchased consumer electronics, 37% purchased computers/laptops/related equipment, 36% purchased books, 31% purchased apparel, and 20% purchased jewelry. This illustrates that consumers who use their mobile phones to make purchases are now purchasing as if they were in a retail store.
This is a dramatic difference in purchasing patterns is likely a result of increased consumer confidence in the security of m-commerce. A recent poll found that approximately 71% of consumers believe it is “very safe” or “fairly safe” to make a purchase via cell phone.
Where is M-Commerce Going?
M-commerce may not explode in the next few years, but it is likely to continue growing steadily as more advanced wireless handheld accessories become available, more applications are released to facilitate “anywhere shopping,” and retailers get on board with the technology. The biggest challenges we will see with m-commerce over the next few years will be a continuation of the struggles that retailers have faced thus far: user experience barriers, security concerns, and negative perceptions about the value of m-commerce investment.
(May 24, 2010) – MarketResearch.com has announced the addition of Ovum Plc 's new report "M-Commerce: Seizing the Immediate Opportunity to Build for the Future (Strategic Focus)," to their collection of E-Financial Services market reports. For more information, visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2659324
Areas / Uses of M-Commerce
In the current commerce industry, mobile commerce or M-Commerce has been entered in finance, services, retails, tele-communication and information technology services. In these sectors, M-Commerce is not only being widely accepted but also it is being more used as a popular way of business/ commerce.
M-Commerce Advice
Moving forward ecommerce companies should do two things: get educated about m-commerce, and leave room for m-commerce in their marketing plans. First of all, find out as much as you can about m-commerce now and stay briefed on the latest news as advancements are made so that when m-commerce starts to become vital to your business you are ready with strategy and insight. Secondly, begin developing a marketing strategy that will leverage your m-commerce website when it is time to invest in it.
Feature of M-Commerce
Ubiquity - It means that the user can avail of services and carry out transactions largely independent of his current geographic location.
Immediacy - It provides real-time availability of services.
Localization – Location based services such as GPS, allow companies to offer goods and services to the user specific to his current location.
Instant Connectivity – This feature brings convenience to the user, due to introduction of services like GPRS which keeps users always in touch and connected.
Simple Authentication – Mobile telecommunication devices function with an electronic Chip called SIM, which is easily identifiable. This in combination with an individual
Personal Identification Number (PIN) makes the authentication process simple.
BRAND BUILDING BY USING ONLINE MARKERTING
Building a brand from graze is not an easy thing to do, particularly if you are in a market that is very competitive. Some of the most effective ways to build your brand using online marketing techniques:
Video Marketing:
- Create videos that research proves will do well on the sites you are marketing to. Usually funny videos and tutorials tend to do well.
- Decide what video marketing stance you are going to approach with your video marketing: Cut the video and add branding before amazing comical or interesting happens to redirect the viewer to your site. Or allow the entire video shown to allow for more viewers and impressions.
- Initiate streaming rich media ads on videos.
- Distribute your video across the multiple free & paid video sharing sites.
- Optimize the Video with specific Keywords and Description.
- Give a Good Title to the video which you are distributing.
Conversational Marketing
- Influence the sites like Sponsored Reviews in order to generate a viral buzz online regarding your brand.
- Join as many forums as you can sufficiently maintain an excellence contributor.
- Get to know who the business voice is for your niche and post comments on their blogs.
- Contribute to online groups like Google groups and MySpace groups.
- Market yourself by adding a blog.
- Use highly developed techniques to gain RSS subscribers for utmost exposure.
Pay Per Click Marketing
- If you have a larger budget creates an account on the top tier pay per click networks, Google, MSN and Yahoo!
- If you have a smaller ad budget go with Google and some tier 2 and tier 3 networks.
- A great way to get branding is to get those impressions. Try giving 3rd tier networks a try but know that conversions may be lower on 3rd tier networks.
- Make use of key fight to get a good base on competitor PPC advertising.
- Do extensive keywords research to find best possible experience and converting keywords.
- Try to find niches and keyword markets to target that are not as a great deal competitive but are highly traffic, so your cost per click will be way down.
- Mind your ad quality.
Social Media Marketing
- Stay as principled as you possibly can.
- To successfully leverage your social media for online marketing you need to really be active in your communities, ergo is best to have power accounts on a few social media sites rather than trying to manage many of them across multiple networks. Find your niche.
- Start social bookmarking campaigns online.
- Create content to sustain edits in Wikipedia.
Email Marketing
- Team with companies with double opt in lists
- Sponsor mailing lists with companies who have a wide subscriber base.
- Try to leverage DBA lists
- Setup a network of sites geared towards lead generation. By capturing these leads you can use them for yourself or sell them to leading lead brokers.
Search Engine Optimization
- Optimize all title tags and meta data according to your rev mix.
- If you are having problems ranking internal pages for their given keyword terms consider developing an effective silo.
- Develop search engine friendly html sitemap.
- Develop quality internal linking structure.
- Create optimized html source code.
- Create optimized robots.txt
- Create optimized XML sitemap.
Affiliate Marketing
- Create accounts in the 2 major affiliate networks, link share and commission junction.
- Evaluate your opposition affiliate program
- If you do not have an affiliate selection for your services or products then think about creating one because the chance to have others advertise your products and services is a great way to get exposure and build your branding.
- Incentivize your affiliate deals to attract the affiliate and the consumers.
Banner Advertising
- Scrutinize potential sites demographics.
- Get media break outs
- Think Portal Advertising
- Weight your cost per acquisition model between the cost of CPM and CPC banner advertising.
Emerging M-commerce
Introduction
Rarely has a new area of business been heralded with such enthusiasm as "mobile commerce", that is the conduct of business and services over portable, wireless devices. Due to the astronomical growth of the Internet users, maturation of the Internet technologies, realization of the Internet's capabilities, the power of electronic commerce, and the promising advancement of wireless communication technologies and devices, mobile commerce has rapidly attained the business forefront. An m-commerce application can be B2B, B2C or any other of the classifications available with e-commerce world. M-commerce, although not fully mature, has the potential to make it more convenient for consumers to spend money and purchase goods and services. Since wireless devices travel with the consumer, the ability or perhaps temptation to purchase goods and services is always present. This is clearly a technique that can be used to raise revenue. Also, the successful future of m-commerce depends o! n the power of the underlying technology drivers and the attractiveness of m-commerce applications.
Motivating Factors for M-Commerce
Internet use has grown to such a level on the strength of PC networks. Due to the huge base of installed PCs, which is predicted to grow in a faster pace in the days to come, electronic commerce and other communication applications are bound to thrive further. Also, these computing systems will have greater power and storage capability, the best ever price-performance ratios, more powerful and sophisticated applications will likely emerge for desktop computing and the Internet. However, there are two major limitations on PCs. First , users have to sit in front of them, PCs, even portable-notebook computers, have to load software, dial into and connect with a network service provider and await for the initial process to be accomplished before launching an Internet application.
There will be a huge increase in other wireless portable devices, such as wireless PDA. The advantage with these wireless devices is they do not need no booting process and thus facilitating immediate usage of them. This makes them attractive for quick-hit applications.
M-Commerce Applications
The general m-commerce applications are categorized as transaction management, digital content delivery and telemetry services. The applications can be further subdivided into passive and active m-commerce applications. Active application relates with the applications in which the user has to take the initiative on his wireless device. In contrast, the passive applications themselves get activated towards accomplishing the assigned jobs or facilitate the users to carry forward.
Indian Retail Industry
Indian Retail Industry
Indian Retail Industry is the 5th largest of the world. Comparing organized and unorganized areas retail industry is fastest growing in India. Esepically for the last few years.
The high growth of Indian Retail Industry is due to huge amount of investments and breaking up traditional marketing sector. This growth is giving for Indian Retail Industry for further growth in Retail sector.
Now a days,Because of the increasing technical boom E-Shopping growth is increasing in India. And also one of the main reason Internet facilities also available in urban and rural areas.Other reason Growth in Credit Card Industry and also other online transaction methods.
The major focus area in Indian Retail Industry is supply chain management. In outside India retail sector is highly depending on the system supply chain. However development in the supply chain in Indian Retail sector is quite slow.
Other area that needs attention for growing Indian Retail Sector is including duty and tax structure,infrastructure , rising land prices and effective trend forecasting. Trend forecasting needs to be done in the country especially in the segments of cosmetics, apparel and footwear for this will help the retail companies to curtail their expenses substantially.
The chains in the Indian sectors needs to be changed frequently their stocks and also provides home delivery facilities. If all these area are implemented,then the growth of Indian Retail will increase fatly.
Why Indians are fear about the Online Shopping?
In India E-commerces has been very slow track compare to other countries in olden days. Because earlier days lack of Internet accessing knowledge and also lack of Internet facilities.
Some of the reasons which are working against the E-Shopping industry.
- Product demo is not available.
- Bargaining is not possible.
- Delay in product delivery
- In security of creditable of shopping portal
- Not sure of product quality
- Low retail management skills.
Why People are choosing Retail Industry?
Online shopping is most convince for customers. And also it will give better deals for their money.
It has more advantages some of them are.
- Saves time and efforts
- Convenience of shopping at home
- Wide range / variety of products are available
- Get details / demo of the products
- We can compare various of products
About Smart e-Commerce
Smart e-Commerce is the Blog from Embitel which will provides the latest trends, information, Trends and strategies about e-Retail Solutions, e-Commerce, Social Media Optimization, Blog Marketing, Online Seminars, Search Engine Optimization, Google Rankings and e-Marketing Solutions in India, Germany, UK, Nordic, Australia, Norway, Sweden, Denmark and Finland.








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