Search Engines Notice H1 Headings Importance
What are H1 headings?
An H1 heading is a prominent piece of text on a web page. It's like the headline of a newspaper or magazine article – it helps readers quickly understand what the web page is about. For example, if this email were a web page, "Search Engines Notice H1 Headings" would be its H1 heading.
An H1 heading is plain text that lives between these HTML tags: <h1> and </h1>
How can H1 headings help my search engine rankings?
Because headings are defined with HTML code, search engines understand that these pieces of text are of particular importance. You should include important keywords for a page in its H1 heading to tell search engines what the page is about, and help it rank higher in results for searches on those words.
Do my website's pages have H1 headings?
You can find out by looking at the HTML source code for every page on your site. When you're viewing the page, look for this option in your web browser. For example, in Firefox, you would click "View" at the top of the page, and then "Page Source." You'll see a page of code, and you can search for <h1> tags.
Because H1 headings are important and it's tedious to check them manually, we analyze these – and many other SEO elements – in our Site Report. We'll alert you to any pages that don't have an H1 heading, and also any pages that have two or more (you should have one per page). We show you what your H1 headings say, and alert you if they're too long, or include anything other than plain text (they shouldn't).
How can I add or change my H1 headings?
Your content management system should have a simple way to add an H1 heading to each page. Look for an option like "heading". If you don't see it, consult the Help pages of the tool you use, or contact their support people.
If you can edit the HTML code for your website, you can add an H1 heading where you want it to show up, like this: <h1>What you want the heading to say</h1> You can also look for an existing H1 heading, and change the text between the tags.
Some website editors don't allow you to add an H1 heading or edit the HTML code for web pages. If this is the case, you won't be able to add an H1 heading. But you can emphasize a piece of text to make it look like a heading by making the font bigger or by making it bold. This will help your visitors, and it will be a signal to search engines that this piece of text is important, much like an H1 heading.
Google Network
What is Google Network?
The Google Network is a large group of websites and other products, such as email programs and blogs, who have partnered with Google to display AdWords ads. Advertisers have the option of running their ads on Google as well as the Google Network for no extra cost.
AdWords ads are placed based either on searches or website content, so the Google Network has two components: the Search Network and the Display Network.
Who's part of the Google Network?
We are always expanding the number of sites and products in our network through our premium services, our online Google AdSense program, and Double Click Ad Exchange. Participating websites must adhere to Google AdSense standards.
Keyword-targeted ads
Besides appearing on search results on Google, AdWords advertisers are automatically eligible to have their campaigns with keywords appear on the Google Network.
The Google Search Network
Ads are targeted based on a user's search terms. For example, if you search for "Italian coffee" on a search engine powered by Google, such as AOL.com, you'll see related coffee ads next to the search results.
The Google Display Network
Text, image, video, or rich media ads are targeted based on themes in your keyword list, rather than specific keywords. You can target websites that have partnered with Google (display partners), YouTube, and specific Google properties.
- Placement-targeted ads on the Display Network: Placements are another way of targeting ad groups. By adding placements to ad groups, advertisers can choose the sites where they would like their ad to appear, or bid more for those sites when they're a match for the ad group's keywords.
- Adding audiences to your Display Network campaign: Use remarketing to reach people who previously visited your website, and match the right people with the right message. You can show users these messages as they browse sites across the Google Display Network. Remarketing is a feature of interest-based advertising available on the Audiences tab.
- Display Network bids: You may also choose to enable the Display Network bids feature. This lets AdWords advertisers set one price when their ads run on Google and Search Network sites, and a different price when their ads run on the Google Display Network.
Setting where you want your ads to show
New campaigns that start with keywords are automatically opted in to distribution on the Google Network, so if you want your ads to appear on Search and Display Network sites and products, you don't need to do a thing. We recommend targeting both the Search and Display Networks. You can adjust your campaign settings to show only on the Search Network or only on the Display Network.
Source: Google
Top 10 Social Networking Sites by Market Share of Visits [May 2011]
May 2011 social networking data from US is in from Experian Hitwise. I updated our social networking market share data with th latest information and it now spans from March 2008 to May 2011.
Facebooks growth is slowing down and this is true specially in its US core market. This is to be expected as Facebook stabilizes and becomes a mainstream site in US market. In May Facebook lost almost 1 percentage point of visits dropping from 64.35% to 63.46%. But do not fear for Facebook as it still commands more than half of all US population.
YouTube gained 0.56 percentage points moving to 20.50 percent of visits from 19.94 in April.
In May we got a new number three and four. After agonizing decline MySpace finally dropped from third place to fifth with only 1.06 percent remaining from its once dominant market share. This “once” was mere two years ago In May 2009.
Drum roll please, the new number three is Twitter with 1.15 percent by market share of visits. To get to this position Twitter had to pass Yahoo! Answers which lost ground in May.
Now the top 3 social networking sites by market share of visits match our perception:
- YouTube
Last month LinkedIn’s marketshare moved slightly upto 0.39 percent as its stock price dropped about 25% from the first day of public trading.
The chart below is in logarithmic scale so that the smaller sites wouldn’t just a single line around 1% of social network market share. Every month in the chart lists the top 10 sites of that time by the market share of visits. Please note that it is just a percentage and 30% in January 2009 is a lot less than 30% in September 2010. The gaps in the the lines mean that the site wasn’t in the top 10 at that time.
Source: dreamgrow.com/top-10-social-networking-sites-by-market-share-of-visits-may-2011/
Future of Social Networking Sites
In Present Scenario, Social networking sites are becoming more and more popular throughout society. This new trend in how people from all walks of life socialize and familiarize themselves with new cultures and genres is a shift into how society will look in the future. Sites dedicated to this type of culture are continuously showing up throughout the internet.
The Social networking sites trend does not show any type of slowdown in the foreseeable future as many entrepreneurs are now using social media as a tool to market their business. Whether someone considers this paradigm shift a good thing or a bad thing, it does not reflect just how fast social networking is growing. Businesses and companies today are fully aware of the power of social networking and are putting resources behind it. This only enhances the future of this new genre and will continue to be a major force in any type of internet business strategy.
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