Google AdWords Bid To Call: Cost-Per-Phone (CPP)
Google has announced a new option to bid differently for phone calls versus clicks to your web site with Bid To Call charged on a cost-per-phone call (CPP) basis.
So if you are willing to pay $5 for a phone call but only $1 for a click to your web site, you can now specify so.
The ad position for these are are based on the quality score and CPP price. The algorithm is Ad rank = (max CPC bid x click quality score) + (max CPP x phone call quality score).
How do you set this up?
You need to select the option to use a Google forwarding number when you set up Call Extensions. Then you must enter a Max CPP bid in order to activate bid-per-call.
Then when someone sees your ad and calls you, Google will charge you the CPP price:
Tips for Creating a Profitable AdWords Campaign
Pay per click is among the best techniques to attract targeted prospects for your internet business. Rather than spending 1000s of dollars and waiting months to possibly get indexed by the search engine results (the listings about the left) your ad could be displayed immediately about the first page.
Here I have listed some strategies for developing a profitable AdWords Campaign
Make use of a Number of Market and Keyword Research Tools: Rather than while using AdWords Keyword Tool that everybody else uses includes other tools for example Word Tracker, Keyword Discovery, Word Pot and Thesaurus. Search for related keywords and misspellings. You will find keywords that nobody else is applying for his or her AdWords campaigns.
Make use of the Best Keywords Inside your Ad: When bidding on the particular keyword is sure you include it within the title and the body of the ad. It’ll get bolded which makes it stick out amongst competing ads.
Create Different Ad Groups: Don’t place all of your keywords in a single ad group unless they all are closely related. Your ad group ought to be tightly targeted together with your ad. For instance “Italian red shoes” ought to be put into one ad group and “fashionable red shoes” put into another.
Test your Ads: Write 2 ads for the ad group and also have them rotate evenly to determine what one receives probably the most clicks. If a person ad isn’t performing well, delete or pause it and write a rather different one. Training to improve your CTR (click through rate). A higher CTR increases your conversions which mean you make more sales.
Switch off Content Targeting: Only show your ads on the internet search, Search Partners, Desktop and laptops unless you’re an AdWords expert. Switch off another options for example content targeting. This can prevent you spending lots of money and generate specific data associated with your ads.
Set a Regular Plan for Keywords: Calculate just how much you intend to spend daily and monthly. This can prevent you over spending. For instance should you set your everyday budget at $5.00 you’ll spend $150/month.
Set the Most Cost Per Click (CPC) for the Keywords: Make use of the Google Keyword Tool to see the typical CPC for the keywords. Bid above it if you wish to be indexed by the most important position about the page. Bid lower if you prefer a lower position. Remember you could adjust your bids after establishing your campaign. Also don’t think what Google suggests as frequently their suggestions are incorrect. Take control of the campaign.
Track Keywords: You should know what keywords triggered your conversions. I personally use Ad Trackz to trace my keywords. It takes only a couple of minutes to set-up and you will observe the recent results for each campaign. For tracking your squeeze pages or site use Google Analytics. It is a free tool provided by Google that tracks traffic, conversions and ROI.
Track Conversions: The conventional conversion minute rates are 1%. What this means is one sale per100 clicks. For instance in case your CPC is 30 cents, 100 clicks can cost you$30.00. Always work to enhance your conversion rate.
Analyze and Tweak Campaigns for Optimum Conversions: After letting your campaign run for any day or 2, analyze the information, then adjust your bids, write a brand new ad or try alternative keywords to enhance your click through rate (CTR) and conversions.
Powerful Targeting Technology to Reach the Right Audience
Getting noticed in a sea of ads across millions of websites is not an easy task. But putting your message in front of an audience who cares about your message can help it stand out. Powerful targeting technology puts your message in front of the right people at the right time for the most effective impressions.
Contextual Targeting: Want to let Google’s powerful engine find the right web pages for your ads?
Google technology scans millions of web pages, analyzing text, language, links and page structure to make sure your ad finds the best audience. With contextual targeting, we use keywords and themes to find the right placements, showing your ads on Display Network web pages that are the most suitable match for your message. If you sell digital cameras, your ads may show up on photography blogs or camera review sites. This puts your ads in front of an audience that is interested in your business and more likely to take action.
Placement Targeting: Want to pick your own sites?
Do you already know sites that your customers frequent? Placement targeting lets you put your message where you think it’s the best match for your business. You can show your ad on specific web pages, online videos, games, RSS feeds, and mobile sites that you select.
Contextual and Placement Targeting: Want to pinpoint topics on certain websites?
Narrow your scope to reach specific types of customers on certain websites by using both contextual and placement targeting at once. If you sell tulip bulbs, for instance, you might choose a website about gardening (placement targeting) and then let Google technology find pages on that website that discuss tulips (contextual targeting).
Remarketing: Want to reach people who’ve visited your website?
Remarketing allows you to communicate with people who’ve previously visited key pages on your website as they browse the web. This lets you match the right message with the right people. For example, you could add a ‘TV’ remarketing tag on all of the pages of your site where you sell televisions. Then create an AdWords campaign to show relevant messages, such as ads displaying a special offer on TVs, to people who’ve visited these pages as they browse sites across the Google Display Network.
Above the Fold Advertising: Want to stop wasting impressions?
Restrict your display ads to placements that appear completely on-screen regardless of the user’s web browser, monitor size, or screen resolution. By excluding the ‘below the fold’ category in your AdWords account, ads in your Google Display Network campaign will only appear when a placement displays fully upon page-load, with no scrolling required, to drive awareness and purchase consideration for your business.
Demographic Bidding: Want to reach women? Or 20 year olds?
Demographic bidding helps you show your ad more frequently to certain age and gender groups. On some sites, you can pay to have your ads seen more often by specific groups, such as women aged 18-24 or people over 55.
Geographic and Language Targeting: Want to reach English speakers worldwide? Or Spanish speakers in your city?
Geographic and language targeting let you display your ad by region, postal code, and language. For example, you can choose to show your ad only to English or French speakers. If you're opening a new boutique in Manhattan, you can create a grand-opening offer to show just in the New York region.
Ad Scheduling: Want your ad to appear before lunch on weekdays?
Ad scheduling lets you specify certain hours or days you want your ads to appear. For example, you might schedule your ads to run only on weekdays or from 3:00 until 6:00 p.m. daily. With ad scheduling, a campaign can run all day, every day, or as little as 15 minutes per week.
Frequency Capping: Want to limit repeat viewings of your ads?
Frequency capping limits the number of times any individual can see your ad in one day, week, or month. This can help your message reach a wider audience – not the same customers over and over.
Exclusions: Want to avoid irrelevant and inappropriate sites?
To make sure your ads don't appear next to content that's inappropriate or a bad match, Google reviews Display Network websites via technology and by hand. You can also block your ads from competing sites or from places you find irrelevant to your business using the site and category exclusion tool.
Google Penalizes Adwords Ads with Poor CTR
Google penalizes Adwords ads with poor click through rates. If your ad is not generating clicks, it's making it more expensive for you to advertise. Discover how to improve the click through rate of your ads.
Your Adwords ad is sales copy. You are attempting to persuade a potential consumer to make a decision based on your ad text. This is the art a science of sales copy. Sales copy can be defined as salesmanship in print.
The trick in Adwords is that you only have 95 characters to do it in (25 character headline + 2 lines of 35 character description). That is daunting task for any professional salesman.
The following tips can improve the sales copy in both your Adwords ads and in your landing page or sales letter.
Speak to the customer: A general rule of sales copy is that you want to appeal directly to the consumer. By using the word you, you address the consumer in a direct personal way, as if you were speaking to them. Use you in your sales copy instead of your product name or I.
Solutions: People buy solutions, not products or services Another general rule of sales copy is that a customer is looking to find a solution, not buy a product. A customer doesn't want to buy a drill, instead they need a way to make a hole. You need to sell a solution. A perfect example of this are Billy Mays TV commercials for Hercules hooks, Oxyclean, OrangeClean or any of his products. Did you ever notice the commercial starts by describing or creating a problem? The commercial then proceeds to persuade you that they have the solution to the problem. The commercials are like that because the method works.
Feature versus Benefit: You may be tempted to list a prominent feature of your product. Don't. Instead, make a list of every feature you can think of. Then write down the corresponding reason the customer would want that feature. You can often move from feature to benefit by using "what that means to you, Mr. Customer is". That becomes a benefit. Then don't describe a feature in your ad, but describe a benefit.
Use a Call to Action: A Call to Action is a sentence instructing the consumer to perform a task. The consumer will often be subconsciously persuaded to do it. A call to Action generally begins with a verb (the action). Here are some examples.
* Click here.
* Download your copy now.
* Call now.
* Get help.
Keyword or Phrase: Your ad will be more attractive to the customer if your ad text contains the keyword or phrase they searched on. Right away your customer will view your ad has highly relevant, because the keyword is right there. The headline is a particularly good place to have the keyword since your customer sees it first. This tactic is done automatically if you use the Adwords strategy from adwords-marketing-tool,com
Use Free if applicable: Using the word free is likely to increase your CTR. Make sure your landing page does freely give away what you promised.
Hype words: Hype words like amazing or incredible may help you attract attention. But be careful, overuse them and you sound like a snake oil salesman.
Sense of urgency: You can create a sense of urgency with a phrase like limited offer. This encourages a customer to make a purchase on the spot. If you have the space available, you can describe the consequences of failing to act.
No risk: Consumers are cautious of being taken advantage of. A money back guarantee or a no risk free trial helps persuade you consumers.
Test your ads: The only way you'll know if your sales copy is working is to test it. Split testing is the accepted method of testing your ads. You run two ads simultaneously. After the proper amount of time, you compare CTR or ROI and declare a winner and remove the lesser ad.
Benefits of Pay Per Click Marketing
PPC Marketing Advantages in for the Business
- Gives immediate online presence
- Have a new site? Have ads in an hour
- Start getting ROI sooner
- No ramp up time
- Great for seasonal items or time sensitive promotions
- Great for testing
- Easily test effectiveness of new marketing message or site design change
- Quickly gather feedback
- Regulate traffic volume
- Sales pipeline empty? Use PPC to push traffic
- Overloaded? Pause campaigns or cut back spend
- Have limited sales season? Saturate market while demand is high
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