Search Engines Notice H1 Headings Importance
What are H1 headings?
An H1 heading is a prominent piece of text on a web page. It's like the headline of a newspaper or magazine article – it helps readers quickly understand what the web page is about. For example, if this email were a web page, "Search Engines Notice H1 Headings" would be its H1 heading.
An H1 heading is plain text that lives between these HTML tags: <h1> and </h1>
How can H1 headings help my search engine rankings?
Because headings are defined with HTML code, search engines understand that these pieces of text are of particular importance. You should include important keywords for a page in its H1 heading to tell search engines what the page is about, and help it rank higher in results for searches on those words.
Do my website's pages have H1 headings?
You can find out by looking at the HTML source code for every page on your site. When you're viewing the page, look for this option in your web browser. For example, in Firefox, you would click "View" at the top of the page, and then "Page Source." You'll see a page of code, and you can search for <h1> tags.
Because H1 headings are important and it's tedious to check them manually, we analyze these – and many other SEO elements – in our Site Report. We'll alert you to any pages that don't have an H1 heading, and also any pages that have two or more (you should have one per page). We show you what your H1 headings say, and alert you if they're too long, or include anything other than plain text (they shouldn't).
How can I add or change my H1 headings?
Your content management system should have a simple way to add an H1 heading to each page. Look for an option like "heading". If you don't see it, consult the Help pages of the tool you use, or contact their support people.
If you can edit the HTML code for your website, you can add an H1 heading where you want it to show up, like this: <h1>What you want the heading to say</h1> You can also look for an existing H1 heading, and change the text between the tags.
Some website editors don't allow you to add an H1 heading or edit the HTML code for web pages. If this is the case, you won't be able to add an H1 heading. But you can emphasize a piece of text to make it look like a heading by making the font bigger or by making it bold. This will help your visitors, and it will be a signal to search engines that this piece of text is important, much like an H1 heading.
Google Network
What is Google Network?
The Google Network is a large group of websites and other products, such as email programs and blogs, who have partnered with Google to display AdWords ads. Advertisers have the option of running their ads on Google as well as the Google Network for no extra cost.
AdWords ads are placed based either on searches or website content, so the Google Network has two components: the Search Network and the Display Network.
Who's part of the Google Network?
We are always expanding the number of sites and products in our network through our premium services, our online Google AdSense program, and Double Click Ad Exchange. Participating websites must adhere to Google AdSense standards.
Keyword-targeted ads
Besides appearing on search results on Google, AdWords advertisers are automatically eligible to have their campaigns with keywords appear on the Google Network.
The Google Search Network
Ads are targeted based on a user's search terms. For example, if you search for "Italian coffee" on a search engine powered by Google, such as AOL.com, you'll see related coffee ads next to the search results.
The Google Display Network
Text, image, video, or rich media ads are targeted based on themes in your keyword list, rather than specific keywords. You can target websites that have partnered with Google (display partners), YouTube, and specific Google properties.
- Placement-targeted ads on the Display Network: Placements are another way of targeting ad groups. By adding placements to ad groups, advertisers can choose the sites where they would like their ad to appear, or bid more for those sites when they're a match for the ad group's keywords.
- Adding audiences to your Display Network campaign: Use remarketing to reach people who previously visited your website, and match the right people with the right message. You can show users these messages as they browse sites across the Google Display Network. Remarketing is a feature of interest-based advertising available on the Audiences tab.
- Display Network bids: You may also choose to enable the Display Network bids feature. This lets AdWords advertisers set one price when their ads run on Google and Search Network sites, and a different price when their ads run on the Google Display Network.
Setting where you want your ads to show
New campaigns that start with keywords are automatically opted in to distribution on the Google Network, so if you want your ads to appear on Search and Display Network sites and products, you don't need to do a thing. We recommend targeting both the Search and Display Networks. You can adjust your campaign settings to show only on the Search Network or only on the Display Network.
Source: Google
Does Hosting affect SEO?
A web host is the server where your web site is stored. Generally Search Engine Optimization efforts overlook hosting features. But hosting affects SEO both directly and indirectly. The primary aim of Search Engine Optimization is to generate more revenues for your online business. Hosting servers affect user experience to a great extent thereby affecting the profitability of the web site.
Effects of Hosting on Search Engine Optimization (SEO) and how to minimize them:
- Spiders crawl web sites to index them. If your hosting server is down at the time the crawler visits your web page, it leaves your page without crawling. Consequently, no indexing happens and you lose an opportunity to get your site optimized. Check the reliability of your Hosting server.
- Generally small to medium sized web sites are hosted on shared servers. The server hosts other sites which you are unaware of. If any of these sites is blocked as a spammer and is de- indexed by search engines, your web site also stands a chance to go down in ranking on SERPs. Ensure that you do not share a server with a potential spammer. For e-commerce and other larger web sites opt for a dedicated server.
- Link Building is an important aspect of SEO. One common feature of Link Building is to have a network of web sites that link to your main web site. When spiders crawl a web site, they index all aspects of a web page including IP addresses. It is recommended to have different IP addresses for all your network web sites.
- Robot.txt file plays a crucial role in directing the robots/ spiders on your web page. If robot.txt file is set to disallow robots, no indexing happens. Most hosting companies leave this blank or does not include robot.txt. Verify the status of your robot.txt file from your hosting service provider.
- Now coming to the actual user of your web site-the visitor. If your server speed is slow, web page loading time increases and it is a big put off for visitors. Visitors bounce off your site in no time. Recently major search engines like Google have also started considering page loading time as a determinant of PageRank.
- Once you have zeroed in on your Hosting service provider, ensure that your subscription is for a minimum period of 1 year or more. This assures search spiders that your web site is genuine and not built for spamming purposes.
Source: SEO Pandit
Site Links in Google
Site Links are links to a site's interior pages in Google. Not all sites have site links.
Google generates these links automatically, but you can remove sitelinks you don't want.
301 Redirect – How to Redirect a Web Page
301 Redirect: 301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It's not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move pages around, it's the safest option. The code "301" is interpreted as "moved permanently".
Below are a Couple of methods to implement URL Redirection
IIS Redirect
-
In internet services manager, right click on the file or folder you wish to redirect
-
Select the radio titled "a redirection to a URL"
-
Enter the redirection page
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Check "The exact url entered above" and the "A permanent redirection for this resource"
-
Click on 'Apply'
ColdFusion Redirect
<.cfheader statuscode="301" statustext="Moved permanently">
<.cfheader name="Location" value="http://www.new-url.com">
PHP Redirect
<?
Header( "HTTP/1.1 301 Moved Permanently" );
Header( "Location: http://www.new-url.com" );
?>
ASP Redirect
<%@ Language=VBScript %>
<%
Response.Status="301 Moved Permanently"
Response.AddHeader "Location","http://www.new-url.com/"
%>
ASP.NET Redirect
<script runat="server">
private void Page_Load(object sender, System.EventArgs e)
{
Response.Status = "301 Moved Permanently";
Response.AddHeader("Location","http://www.new-url.com");
}
</script>
JSP (Java) Redirect
<%
response.setStatus(301);
response.setHeader( "Location", "http://www.new-url.com/" );
response.setHeader( "Connection", "close" );
%>
CGI PERL Redirect
$q = new CGI;
print $q->redirect("http://www.new-url.com/");
Ruby on Rails Redirect
def old_action
headers["Status"] = "301 Moved Permanently"
redirect_to "http://www.new-url.com/"
end
Redirect Old domain to New domain (htaccess redirect)
Create a .htaccess file with the below code, it will ensure that all your directories and pages of your old domain will get correctly redirected to your new domain.
The .htaccess file needs to be placed in the root directory of your old website (i.e the same directory where your index file is placed)
Options +FollowSymLinks
RewriteEngine on
RewriteRule (.*) http://www.newdomain.com/$1 [R=301,L]
Please REPLACE www.newdomain.com in the above code with your actual domain name.
In addition to the redirect I would suggest that you contact every backlinking site to modify their backlink to point to your new website.
Note* This .htaccess method of redirection works ONLY on Linux servers having the Apache Mod-Rewrite moduled enabled.
Redirect to www (htaccess redirect)
Create a .htaccess file with the below code, it will ensure that all requests coming in to domain.com will get redirected to www.domain.com
The .htaccess file needs to be placed in the root directory of your old website (i.e the same directory where your index file is placed)
Options +FollowSymlinks
RewriteEngine on
rewritecond %{http_host} ^domain.com [nc]
rewriterule ^(.*)$ http://www.domain.com/$1 [r=301,nc]
Please REPLACE domain.com and www.newdomain.com with your actual domain name.
Note* This .htaccess method of redirection works ONLY on Linux servers having the Apache Mod-Rewrite moduled enabled.
How to Redirect HTML
Please refer to section titled 'How to Redirect with htaccess', if your site is hosted on a Linux Server and 'IIS Redirect', if your site is hosted on a Windows Server.
Source: webconfs.com
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Smart e-Commerce is the Blog from Embitel which will provides the latest trends, information, Trends and strategies about e-Retail Solutions, e-Commerce, Social Media Optimization, Blog Marketing, Online Seminars, Search Engine Optimization, Google Rankings and e-Marketing Solutions in India, Germany, UK, Nordic, Australia, Norway, Sweden, Denmark and Finland.
