A Blog from Embitel Technologies India Pvt Ltd

Smart e-Commerce: e Business Information

Online Video Ad Budgets Expected To Rise Sharply In 2012

Posted by Nagaraju on November 11, 2011 in Social Media with No Comments



Here’s some good news for web video publishers and producers. Online video advertising budgets are expected to jump sharply in 2012. Brand advertisers who purchased online video ads this year are projected to spend 47 percent more next year. These numbers were released this morning in the second annual “Video State of the Industry Survey” by Adap.tv and Digiday.

For advertisers that didn’t purchase any video ads so far this year, 84% say they will include digital video in their campaigns in Q4 2011 or 2012.

Advertisers say they are most likely to shift spending away from display and print ads to fund the increased online video spending. While some have feared online video might start replacing TV ad spending, the report claims television ad budgets, especially for cable, are safe for now. A majority of advertisers say online video ads are a direct compliment to TV, not a replacement for TV ads.

The report, which surveyed nearly 600 advertisers, publishers, and video technology providers, says rates for interactive video ads are up an average of 19 percent over last year.

Some other key findings:

  1. Brand engagement is the top online video campaign objective.
  2. Sharing video via social networks is an important return-on-investment metric for buyers.
  3. Rich media overlays, pre-rolls, and content integration are the favorite ad formats.
  4. Page-roll, expanding video banners, and post-rolls are the least favorite.
  5. Video ad spending on the iPad is up 18%, the highest among all devices.
  6. Average CPM for Premium content, broadcast content online: $21-$30
  7. Average CPM for Mid-Tier, professionally produced content: $11-$20
  8. Average CPM for User Generated Content: $0 – $5

A webcast about the findings will be streaming at Noon ET at www.digidayvideo.com. There will also be a Twitter-based Q&A at 1pm ET via @Adap.tv with the hashtag #StateofVideo. When the webcast ends, the report will be available online at www.adap.tv.

The business and technology of online video will also be the big topic today when the Streaming Media West conference kicks off in Los Angeles.


Source: Techcrunch.com

5 Years Statistics of Twitter

Posted by Nagaraju on August 1, 2011 in Social Media with No Comments


Top 10 Social Networking Sites by Market Share of Visits [May 2011]

Posted by Nagaraju on June 28, 2011 in Social Media with No Comments



May 2011 social networking data from US is in from Experian Hitwise. I updated our social networking market share data with th latest information and it now spans from March 2008 to May 2011.

Facebooks growth is slowing down and this is true specially in its US core market. This is to be expected as Facebook stabilizes and becomes a mainstream site in US market. In May Facebook lost almost 1 percentage point of visits dropping from 64.35% to 63.46%. But do not fear for Facebook as it still commands more than half of all US population. 


YouTube gained 0.56 percentage points moving to 20.50 percent of visits from 19.94 in April.

In May we got a new number three and four. After agonizing decline MySpace finally dropped from third place to fifth with only 1.06 percent remaining from its once dominant market share. This “once” was mere two years ago In May 2009.

Drum roll please, the new number three is Twitter with 1.15 percent by market share of visits. To get to this position Twitter had to pass Yahoo! Answers which lost ground in May.

Now the top 3 social networking sites by market share of visits match our perception:

  1. Facebook
  2. YouTube
  3. Twitter

Last month LinkedIn’s marketshare moved slightly upto 0.39 percent as its stock price dropped about 25% from the first day of public trading.

The chart below is in logarithmic scale so that the smaller sites wouldn’t just a single line around 1% of social network market share. Every month in the chart lists the top 10 sites of that time by the market share of visits. Please note that it is just a percentage and 30% in January 2009 is a lot less than 30% in September 2010. The gaps in the the lines mean that the site wasn’t in the top 10 at that time.

 

Source: dreamgrow.com/top-10-social-networking-sites-by-market-share-of-visits-may-2011/

Future of Social Networking Sites

Posted by Nagaraju on June 19, 2011 in Social Media with No Comments



In Present Scenario, Social networking sites are becoming more and more popular throughout society. This new trend in how people from all walks of life socialize and familiarize themselves with new cultures and genres is a shift into how society will look in the future. Sites dedicated to this type of culture are continuously showing up throughout the internet. 

The Social networking sites trend does not show any type of slowdown in the foreseeable future as many entrepreneurs are now using social media as a tool to market their business. Whether someone considers this paradigm shift a good thing or a bad thing, it does not reflect just how fast social networking is growing. Businesses and companies today are fully aware of the power of social networking and are putting resources behind it. This only enhances the future of this new genre and will continue to be a major force in any type of internet business strategy.

About Smart e-Commerce

Smart e-Commerce is the Blog from Embitel which will provides the latest trends, information, Trends and strategies about e-Retail Solutions, e-Commerce, Social Media Optimization, Blog Marketing, Online Seminars, Search Engine Optimization, Google Rankings and e-Marketing Solutions in India, Germany, UK, Nordic, Australia, Norway, Sweden, Denmark and Finland.

For ECommerce Services
Click Here

//paste ad code here
  • Recent Post