Smart e-Commerce: e-Marketing Information

What is PPC? :

PPC definition: Pay Per Click (PPC) is a method of advertising our website on search engine sponsored result listings where advertisers bid against each other to be the top search result on particular keywords. Pay Per Click is a pricing model that guarantees that our website will appear in list of results for a search queries that have been specified by us to the customers who are searching for that keywords. Our website ranking is depending upon the bid amount that what we are paying. If we pay high amount to the PPC search engine then we will get high rankings.

Process Involved in PPC Campaigning

I am including the top 4 steps that which are involved in PPC ad campaigns creation & execution

Keyword Research: Keyword Research involves searching for the best and most relative keywords those are to be focused for the website which we are targeting for PPC Ad Campaigns. We need to target for the keywords which related to our business & website services.

Campaign Ad Copy Writing: Good ad copy of advertised ad on search result will be the key to the business, whether customers clicks on our website or not. It is important to give more brief information to a customer that we are offering genuine products and services with the promise of best results/outcome. For this we need to write a good title and description which is giving good & brief information about our website business.

PPC Bid Management: Bid management is an ongoing process that is dependent on competition and on the pay per click process itself, which is based on a bidding system. Bids can fluctuate on a minute, hourly or daily interval and therefore the position or visibility of your advertising. It is important to manage and optimize against these fluctuations to maintain a solid campaign plan to get good results more than competitors.

Analysis & Reporting: Statistics tools and traffic tracking codes are used in the website to track the movements and time duration of a customer’s visit. This helps in daily monitoring of the traffic on our website. The PPC search engines will give the traffic analysis, budget what we spent in the previous days & conversions etc. So we can easily analyze those statistics and give some more push up to how to increase our business sales.