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E-Commerce Industry in India

Posted by Nagaraju on July 3, 2009 in Indian e-Commerce Industry with No Comments



E-commerce industry has touched 9210 crore, online classifieds: 820 crores, online travel: 7000 crores (30% jump from Rs 7,080 crore in ’07) as per the survey conducted by the IAMAI and IMRB

  • Online Travel Industry: growth rate of 30% to Rs 7,000 crore by end FY08 (from 5500 crores in ‘07)
  • Online Classifieds: reached Rs 820 crore by end FY08
  • Online retailing/auction (eTailing): Rs 1,105 crore industries by end FY08 (from Rs 850 crore in FY07.
  • Digital downloads (i.e. downloading from Internet to mobiles using wap phones or web) and paid content (research/exclusive videos/articles etc) for the rest of 285 crores.

 

e-Commerce Industry in India

Source: IAMAI and IMRB Analysis Report

The major triggers of e-commerce in India were:

  • Saves time and efforts
  • Convenience of shopping at home
  • Wide variety / range of products are available
  • Good discounts / lower prices
  • Get detailed information of the product
  • You can compare various models / brands

Some of the major barriers at present were:

  • Not sure of product quality
  • Cannot bargain/Negotiate
  • Not sure of security of transactions / Credit card misuse
  • Need to touch and feel the product
  • Significant discounts are not there
  • Have to wait for delivery

 

Article Source: www.pluggd.in

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