Smart e-Commerce: e-Marketing Information

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1. Mistakes in Writing the Press Release Content

   Creating a press release for a campaign or assignment requires thought and preparation, without the core fundamentals your release may end up right in the trash folder of your recipients email.  A well-written press release can be an invaluable asset to your company and the success of the content within the release you're trying to...

2. Google Caffeine

   Google announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content we've offered. Whether it's a news story, a blog or a forum post, you can now find links to relevant content much...

3. Search Engine Web Crawler Application

   The Web Crawler Application is divided into three main modules. 1. Controller 2. Fetcher 3. Parser Controller Module - This module focuses on the Graphical User Interface (GUI) designed for the web crawler and is responsible for controlling the operations of the crawler. The GUI enables the user to enter the start URL, enter the maximum number of URL’s...

4. META Tag Rules for SEO Optimization

   Meta tags are not the only solution for organic search engine optimization. They are simply one piece of the overall search engine optimization process. The title tag and the Meta description tags are what searchers see in the search engine results pages (SERPS). So optimize these tags and include a marketing message to help users...

5. Flash and SEO

   Everyone loves Adobe Flash, especially the web development community and especially those who use Adobe's Dreamweaver software. Even Google admitted that it can index Flash (See the Google post, here). But here's the rub. The ABILITY to index content does not mean the PRIORITY of that content in SEO-based results on Google organic / natural...

6. Top Search Engines for 2009

   Below is a listing of the top 10 search engines in the United States. Search Engine Statistics 2009       Figures are Taken from www.hitwise.com ...

7. Web Analytics Strategy and Web Analytics Tactics

   Web analytics is the process through which a web site tracks visitor behavior to determine the reasons for that behavior. The data thus gathered is then used by the site to further its business goals. The web metrics used to track visitor behaviors include referring methods, search terms, technology use, page paths, entry/exit pages, and...

8. How Press Releases Can Be Great For Search

   Press releases are not only great ways to spread the word about any announcements your business might have. They can also drive traffic, particularly from search engines. This is not news, but it’s a commonly overlooked fact. "Search engine rankings are arguably the most important small business marketing tool available today because it drives Web traffic...

9. What is the robots.txt file?

   Web robots – often referred to as crawlers, bots, or spiders – are software programs that constantly travel the web, indexing the information found on millions and millions of websites every single day. Some sites, however, don’t wish to be indexed in search engines or accessed by these Web Robots. Now that you know what...

10. Search Engine Optimization (SEO) Strategies for Yahoo

    Use the following strategies to get good traffic and rankings in Yahoo search engine.    1. Use keyword-rich titles, about 20 words long and unique for each page of your site. These titles are the first things that Yahoo! sees and are the single most important aspect of your site regardless of which search engine you are...