Meta tags are not the only solution for organic search engine optimization. They are simply one piece of the overall search engine optimization process. The title tag and the Meta description tags are what searchers see in the search engine results pages (SERPS). So optimize these tags and include a marketing message to help users click on the website. Here are some basic Meta Tag rules with 2008 standards applied.
Basic Meta Rules for SEO
Title Tag: Title Tag is the most important part of a Web page to optimize. It appears at the top (title bar) area of the Web browser and as the first line in the search engine results page. On most search results pages the title tag is used as the main link to the site in the listing. Most importantly search engines use them to determine the theme of the website.
1. Place the TITLE tag within the <HEAD> tag
2. Should contain the most important keyword that appears on the Web page
3. Limit to 60-70 characters including spaces between <TITLE> and </TITLE>
4. Place the most relevant keyword phrase at the beginning of the text
5. Don’t blatantly repeat the keyword.
6. Don’t use stop words such as “the”, “a”, “as”, “of”
7. Should read well and contain a marketing message
8. Remember to keep your TITLE tag short and to the point.
Description Tag: Meta Description Tag is a significant part of a Web page to optimize and appears as the second line in the search engine results pages. Essentially it provides a brief description to the visitor about your webpage and sets their potential. Place your Meta Description Tag directly below the TITLE tag. The difficult part is optimizing this tag for both the spiders and your site visitors.
1. Limit the number of characters to 150 – 180
2. Blend keywords that appear on the Web page with a strong marketing message and call to action
3. Limit the use of stop words and don’t repeat words
4. Keep keywords unique to the Web page
5. Write in complete sentences and keep important keywords at the beginning of the description
6. Place tag within the <head> section of the HTML code
Header (H) Tags: H tags are built-in purpose of HTML that shows the text within this tag as a header. They are assigned a importance (1 being the most important) and repeated on the same page. The most common use of the H tag is the title or top line of text that appears on the web page, the header.
1. Use H1 tags for the header or most important text of the page
2. Use CSS (Cascading Style Sheets) to control the color and size of the tag
3. H tags give some extra importance to the words within it
4. The format looks like this: <h1> Search Engine Optimization Techniques</h1>
Alt (Image) Tags: Most of the People will like to include some images of the website. Alt text can usually be seen by hovering over a picture with the cursor in a browser. A helpful way to boost your search engine ranking is to include the ALT attribute, which means alternative text. This tag is read by search engines and they also contribute to the on-page optimization.
1. Use the alt tag on product pictures
2. Good place to strategically place keywords and boost results
3. Use the alt tag on the site logo – it should contain the company name
4. The alt tag is part of 508 compliance (accessible to people with disabilities)
5. Search engines cannot read pictures, they read the alternative text
6. Do not over use the alt tag
7. Do not stuff it with keywords
Tags: Basic Meta Rules for SEO, creating meta tags, description meta tag length, description meta tags, head meta tags, how to use meta tags, how to write meta tags, html meta tag description, html meta tags, html meta tags search engine, meta html tags, meta keyword tags, meta keywords tags, meta tag optimization, meta tags and search engines, meta tags for search engines, meta tags help, meta tags keywords, meta tags keywords description, meta tags search engines, search engine meta tags, search engine optimization meta tags, SEO Meta Tag Rules, seo meta tags
« previous postGoogle Universal Search
Google is undertaking the most radical change to its search results ever, introd...
next post »Vulnerabilities in e-commerce ....
There are a number of reasons why security vulnerabilities arise in shopping cart and onli...
Leave a Reply
No trackbacks yet.
Posts with similar tags
- SEO – Don’t Forget to Add Description and Keywords Tags
Many webmasters overlook the description and keywords meta tags, but they can give your site the edge over your competitors. Pay attention to these 2 tags in each page. The description tag should be a useful, compelling summary of your page content. This tag is often used to display a summary of your page in the...
Posts in similar categories
- Adword keyword tool was replaced with Keyword estimator
With Keyword Planner, we've combined the functionality of Keyword Tool and Traffic Estimator to make it easier to plan search campaigns. That's why Keyword Tool is no longer available. You can use Keyword Planner to find new keyword and ad group ideas, get performance estimates for them to find the bid and budget that are...
- Social Media Tips to Increase Your YouTube Presence
YouTube is one of the most powerful social networks in the world. The platform allows you to share your ideas through video and interact with a potentially enormous audience. But simply posting a video on YouTube does not guarantee an audience. It’s extremely important for YouTube content creators to leverage other social platforms like Facebook and...
- Google Penguin
Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using black-hat SEO techniques, such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content and...
- 10 Steps to Proper SEO for Ecommerce Business Websites
The best practices certainly apply to ecommerce merchants, there are a few additional guidelines these retailers need to adhere to on their sites in order to optimize this unique type of web property. So while this list isn’t intended to be a comprehensive look at SEO for ecommerce website, Embitel hope is that it highlights...
- The Impact of the Google Panda Update on Duplicate Content and Magento SEO
The 2011 update to Google Panda made many positive changes to the way websites functioned, and in general, made a world of difference to the World Wide Web. “Duplicate-content-websites”, or websites with plagiarized and copied content, suffered a major drop in their keyword rankings. This move discouraged websites from using unoriginal content [as opposed to...
- Advantage with New Google Sitemaps
Sitemaps are a way to tell Google about pages on your site. Webmaster Tools’ Sitemaps feature gives you feedback on your submitted Sitemaps, such as how many Sitemap URLs have been indexed, or whether your Sitemaps have any errors. Recently, we’ve added even more information! Let’s check it out: The Sitemaps page displays details based...
- Google is Preparing to Penalize Sites Which are Overly Optimized
This is an interesting move by Google but not completely off the rocker for them. Last year they clogged results for the co.cc domain because they considered they impure results. Google plans to target far too improved websites because they want to level the stage for other websites who do not focus on such initiatives. Generally...
- 40 Changes in Google Search for February
In February month Google have many improvements to celebrate. With 40 changes reported, that marks a new record for our monthly series on search quality. Most of the updates rolled out earlier this month, and a handful are actually rolling out today and tomorrow. We continue to improve many of our systems, including related searches, sitelinks, autocomplete,...
- Search Engines Notice H1 Headings Importance
What are H1 headings? An H1 heading is a prominent piece of text on a web page. It's like the headline of a newspaper or magazine article - it helps readers quickly understand what the web page is about. For example, if this email were a web page, "Search Engines Notice H1 Headings" would be its...
- Google Network
What is Google Network? The Google Network is a large group of websites and other products, such as email programs and blogs, who have partnered with Google to display AdWords ads. Advertisers have the option of running their ads on Google as well as the Google Network for no extra cost. AdWords ads are placed based either...
About Smart e-Commerce
Smart e-Commerce is the Blog from Embitel Technologies which provides the latest e-commerce trends, strategies, e-Retail Solutions, Magento solution, Social Media Optimization, Blog Marketing, Online Seminars, Search Engine Optimization, Google Rankings and e-Marketing Solutions in India, America, Middle East, Australia, South Africa & South America.
The hybris hubris
“Dreams of innocence are just that; they usually depend on a denial of reality that can be its own form of hubris.” - Michael Pollen You ...
Contextual targeting in e-commerce
Online retailers all over the world are facing a very common but really serious problem of high dropout rates across their websites. I...
Is Content really the king? Tips to generate quality content for your e-commerce website.
We have heard experts emphasizing about the importance of quality content. ‘Content is the king’, this catch phrase has often captured our...
AB Testing basics
Introduction Online retailers spend a lot of money on getting their website up and running. A major portion of their investment is directed towards i...
Adword keyword tool was replaced with Keyword estimator
With Keyword Planner, we've combined the functionality of Keyword Tool and Traffic Estimator to make it easier to plan search campaigns. That's why ...