Smart e-Commerce: e Business Information

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1. Google Network

   What is Google Network?  The Google Network is a large group of websites and other products, such as email programs and blogs, who have partnered with Google to display AdWords ads. Advertisers have the option of running their ads on Google as well as the Google Network for no extra cost. AdWords ads are placed based either...

2. Google Overtakes Yahoo in Display Advertising

   Google, which long ago passed Yahoo in search advertising, now has overtaken the company in display ads as well, according to IDC. Google claimed the number-one spot in U.S. display advertising in the first quarter, with 14.7% of the market ($396 million), up from 13.3% in Q4 2010. Yahoo’s hold on the market declined from 13.6%...

3. User Generated Tagging of Live Google Maps with Google Map Maker

     Google has opened up Google MapMaker to all Google Account users to edit any spot in the United States. With the philosophy of "you know your neighborhood best," Google wants everyone to jump online to tag their favorite bike paths, coffee shops, college buildings and more. Google Mapmaker is a product where Google allows the general...

4. 3 Better Ways to Boost Your Social Media

     Over 75% of consumers use social media in some form, so if you're not using it you may be missing out on a big opportunity. Getting involved doesn't have to be complicated. Here are three things you can do to get in the game.     Create a Blog and Post it With Relevant Content: Blogs are easy...

5. Intentional Targeting: Search vs Facebook

     As Facebook has entered the mainstream marketing mix, marketers are having to decide how much of their budget to divert from other channels into social campaigns. Because search gets the lion's share of a digital marketing budget, it might seem like the most likely candidate for a cutback -- after all, there's usually so much of...

6. Google Analytics Announces Weighted Sorting

   Google Analytics has announced a new sorting algorithm called weighted sort which weights the sort by the number of data points, getting rid of all those annoying 1 visit = 100% bounce rate visits. To make this easier to understand they have given some examples In their post on the Google Analytics Blog. When you have a...

7. Google Universal Search

   Google is undertaking the most radical change to its search results ever, introducing a "Universal Search" system that will blend listings from its news, video, images, local and book search engines among those it gathers from crawling web pages.   The new system officially rolls out today for anyone using Google.com and searching in English. Not everyone will see...

8. E-Business Benefits

   There is lot of benefits to e-business but in opinion about these benefits it is essential that we make the link back to our definition of marketing in order for the benefits to be fully understood.     The benefits can be recapitulated as: Chance to reduce costs of production by reducing overheads Chance to increase sales Chance to access...

9. What is e-marketing, Why internet marketing is better?

          E-marketing is the process of marketing the brand / product using the modern communication technologies like internet. E-marketing comprises all the activites conducts via web (www) to improve the business. E-marketing is not expensive. we mostly meet people or sale via internet (email, chat, forums, etc..) E-marketing is all transparent and immediate. That is the reason why E-marketing increased dramatically in recent years.   Why internet...