By using the Yahoo Search Marketing account, we can advertise online, where more and more customers are going every day to learn about, shop for and buy products and services. Signing up for an account allows us to advertise our business in search results on Yahoo! and other popular sites in the Yahoo! distribution network.

Even if our business is a traditional brick-and-mortar store and we don’t sell anything online, we can still use our advertising distribution tactics, Sponsored Search and Content Match to attract potential customers to our business. Yahoo Search Marketing can be beneficial to most businesses, whether we are selling online products, promoting business services or providing media and information on our website.

Our Ads Can Display in Search Results with Sponsored Search

When we sign up for a Yahoo Search Marketing account, we can use Sponsored Search to create ads containing keywords or phrases related to our business that we think users might enter when searching on the Internet. When there is a match between user’s entry and our business-related keywords, our ads can display in search results. The user can then click on our ad and be transferred to your website to learn more about our products/services and complete a transaction. We pay only when our ad is clicked.

Here’s an example of how it works. Let’s say we own a company selling the electronic products and our company’s website is www.electronics-planet.com:

1. We create an ad using the keyword “digital cameras.” The ad contains a link to a page within our website related to digital cameras.
2. Our ad can display in search results when someone types the term, “digital cameras,” or we can choose to match the term “digital cameras” to similar terms that a user may enter, such as “discount digital camera” or “digital photo.”
3. Potential customers who click on our ads will be transferred to our website www.electronics-planet.com.

Benefits of Sponsored Search

With Sponsored Search, We can:

• Put our business on the Yahoo distribution network and the most popular destinations on the Web.
• Get targeted leads for our business.
• Target our ads so that they appeal to potential customers who are searching for what we offer.
• Utilize numerous account tools that can help us to manage our advertising campaigns.
• Utilize account features to tailor our ad copy to user search terms with our Insert Keyword and Match Type features.
• Set spending limits for our advertising and marketing campaigns, as well as set spending limits and pay only when our ad is clicked.