E-Commerce Industry in India
E-commerce industry has touched 9210 crore, online classifieds: 820 crores, online travel: 7000 crores (30% jump from Rs 7,080 crore in ’07) as per the survey conducted by the IAMAI and IMRB
- Online Travel Industry: growth rate of 30% to Rs 7,000 crore by end FY08 (from 5500 crores in ‘07)
- Online Classifieds: reached Rs 820 crore by end FY08
- Online retailing/auction (eTailing): Rs 1,105 crore industries by end FY08 (from Rs 850 crore in FY07.
- Digital downloads (i.e. downloading from Internet to mobiles using wap phones or web) and paid content (research/exclusive videos/articles etc) for the rest of 285 crores.
Source: IAMAI and IMRB Analysis Report
The major triggers of e-commerce in India were:
- Saves time and efforts
- Convenience of shopping at home
- Wide variety / range of products are available
- Good discounts / lower prices
- Get detailed information of the product
- You can compare various models / brands
Some of the major barriers at present were:
- Not sure of product quality
- Cannot bargain/Negotiate
- Not sure of security of transactions / Credit card misuse
- Need to touch and feel the product
- Significant discounts are not there
- Have to wait for delivery
Article Source: www.pluggd.in
About Smart e-Commerce
Smart e-Commerce is the Blog from Embitel which will provides the latest trends, information, Trends and strategies about e-Retail Solutions, e-Commerce, Social Media Optimization, Blog Marketing, Online Seminars, Search Engine Optimization, Google Rankings and e-Marketing Solutions in India, Germany, UK, Nordic, Australia, Norway, Sweden, Denmark and Finland.
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