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Indian Internet Retail- The Internet Retail Vision 2010

January 25th, 2010
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The Indian Online Retail is a rich segment waiting to be exploited. Internet is a potent medium that can serve as a unique platform for the growth of retail brands in India. The medium holds many virtues favorable for the retail industry including a higher customer penetration, increased visibility, and convenient operations. 

Embitel Topic: 
15 year of internet retailing in Europe" and what is coming next!
Different players in internet retailing, 5 and 10 years back (brick &mortar stores, mail-order companies, limited number of upcoming internet pure players). How did their "old" business model help them to be successful in these years of internet retailing?
  • Mail-order companies: 50+ years in remotely dealing with consumers
  • Advantages due to existing client base and infrastructure (logistics, CRM, etc
  • Pure players with only limited access to clients
  • Online marketing (not performance marketing) helped players to keep brand awareness
 
Today’s players in internet retailing: brick&mortar stores, mail-order companies, brands/manufacturers, internet pure players, aggregators, new venture/business models.
Why is the business model of "old" players harming their internet retailing activities and why are "new" players rapidly growing in a 10+ year internet business? 
  • "Old" players: processes and IT are not matching "online" requirements
  • Brands/manufacturers learning to keep direct contact to consumer (flag-ship store approach in internet)
  • Leading to higher pressure on retail sector, as brand focus in moving from retail-brand to manufacturer-brand
  • Key advantages for new players: speed, user-driven, IT-enabled, new shopping experience, outsourcing infrastructure, etc.
  • Performance marketing as a driving factor for "new" players
 
Case Studies of successful and also failed company evolutions in internet retailing
  • Tesco in UK (successful)
  • Wehkamp in Netherlands (successful)
  • Vente privee in france (successful)
  • Quelle in Germany (failed)
 
What might be the role of a retailer company in future internet retailing?
Evolution towards being an aggregator and/or pure internet player?  

 

Event Name: Indian Internet Retail- The Internet Retail Vision 2010
Date: 28th January 2010
Time: Morning: 10:00 A.M. to Evening: 6:00 P.M.
Place: The Grand, Vasant Kunj, New Delhi, India

Sam Mc Indian e-Commerce Industry , , ,

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