Order Online and Pick in store – A starting point for Indian retailers to start e Commerce
Is the Indian consumers still not matured for e Commerce and m Commerce retailing ? Well, the debate continues as the more traditional players still have a mindset that the Indian consumer is not ready but the people in second school of thought, believes they are ready.
It is definitely true to a certain extent, that Indian customer is willing to indulge for guaranteed supply like e-tickets, movie tickets etc. But he is wary, when it comes to delivery of products, as retailers have no clear policy and guarantee mechanism regarding fulfillment.
This can be resolved, if the retailers offer consumer with option of ordering it online and picking his packed items in stores would help to overcome this initial block in the mindset and would give them the needed confidence. Already this has started working, as consumers have the choice to buy on line and pick at the store using tenders like m-coupons etc.
As a consumer, this saves me time and gives me the convenience of filling my cart without the hassles of moving around in a crowed store, at my convenient time, may be in the night when the store is not even open. It saves me the time of waiting in queue at the billing counter.
The Indian consumer is a smart consumer and is ready to adopt new channel looking for more convenience, if he is given a safe try. The option of Order Online and Pick in store has all.
Indian retailers need to change their attitude to succeed, Indian consumer is ready to take risk once and give opportunity to online retailer.
What is e-marketing, Why internet marketing is better?
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E-marketing is the process of marketing the brand / product using the modern communication technologies like internet. E-marketing comprises all the activites conducts via web (www) to improve the business. E-marketing is not expensive. we mostly meet people or sale via internet (email, chat, forums, etc..)
- Global Reach
- Excellent Interactivity : More communication channels like blog, forums etc..
- Transparancy : No hiding everything on internet for future references.
- Immediate Impact : Whatever happenings in internet is immediate like posting advertisements, searching resources, etc..
- Wider Market Access : Global market.
- Virtual Network : Formed by participants in the global supply chain.
Growth of Internet Business in India
Internet marketing has been increasing around in India since last 5 years. However, e-commerce has picked up only recently and Online Marketing is slowly growing up in India too. Currently, most of the business people were doing their business through online due to more technology development and internet users across the India.
Day by day, online shopping is truly catching on in India, traditional brick and mortar stores are also getting the hand of doing business online. The trends demonstrate that traditional stores will keep on doing sufficient business while the online stores increase their virtual presence on the internet.
The internet is also proving to a boon in disguise for many small and medium enterprises, which are joining hands with major Indian online portals to display their products and advertise their services. Internet Marketing is one of today’s fastest growing marketing opportunities. With the use of today’s Internet Marketing medium one can open doors to potential client who will be able to search and seek your website through the use of Search Engines.
About Smart e-Commerce
Smart e-Commerce is the Blog from Embitel which will provides the latest trends, information, Trends and strategies about e-Retail Solutions, e-Commerce, Social Media Optimization, Blog Marketing, Online Seminars, Search Engine Optimization, Google Rankings and e-Marketing Solutions in India, Germany, UK, Nordic, Australia, Norway, Sweden, Denmark and Finland.
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