Webinar on Mobile Commerce for Retailers
With number crossing more than 4 billion mobile phones in the world, mobile commerce has the potential to be next big thing. This also means that the mobile penetration is much more than PC or any other popular media.
Embitel Technologies India Pvt Ltd believes in staying in sync with time with sight set on future trends. This Webinar on Mobile Commerce for Retailers - Channel with a new way to reach consumer is a step where we will be sharing our knowledge with participants on potential of Mobile Commerce, approach to it, market trends, etc.
Reasons to attend this Webinar:
- The market for mobile payments is expected to quadruple by 2014, reaching $630bn in value, which equates to 5% of total e-commerce sales. (Source: Juniper Research)
- The mobile payments market is worth $170bn so far this year. (Source: Juniper Research)
- ABI Research predicts that in 2015, $119bn worth of goods and services will be purchased via a mobile phone. (Source: ABI Research)
- In US alone 20% of all consumers and 32% of 18-34 year olds are researching purchases via mobile at least monthly.
- India has a mobile phone subscriber base of 500 million, which is expected to reach 700 million by 2012 (Source: Department of Telecommunications). The country can easily expect mobile commerce or m-commerce to take off faster than online or e-commerce.
- Currently there are about 5 million m-commerce users in the country. Industry estimates put the number of users at 25 million by 2012, and 100 million in the next five years.
Who should attend this webinar?
Marketing professionals, Retailers, Telecom service providers, Ecommerce professionals, etc
Webinar Agenda
- Mobile Ecommerce, Hype or reality?
- Market trends
- Opportunities and threats
- Mobile Commerce and Ecommerce compatibility
- Case studies
- What can be the approach?
- Our vision of Mobile Commerce
Reserve Your Seat @ https://www2.gotomeeting.com/register/444168659
Presenter: Mr. Daniel Rebhorn
- Founder, dmc GmbH Germany and Chairman, Embitel India
- Industry expert with more than 14 years of experience in retail e-Commerce and e-Marketing
When: 16th-Sep-2010
Time: India: 04:00:00 p.m. Thursday September 16, 2010
UK: 11:30:00 a.m. Thursday September 16, 2010
Australia: 08:30:00 p.m. Thursday September 16, 2010
Venue: Just stay in front of your PC
Cost: Complementary (Free)
Emerging M-commerce
Introduction
Rarely has a new area of business been heralded with such enthusiasm as "mobile commerce", that is the conduct of business and services over portable, wireless devices. Due to the astronomical growth of the Internet users, maturation of the Internet technologies, realization of the Internet's capabilities, the power of electronic commerce, and the promising advancement of wireless communication technologies and devices, mobile commerce has rapidly attained the business forefront. An m-commerce application can be B2B, B2C or any other of the classifications available with e-commerce world. M-commerce, although not fully mature, has the potential to make it more convenient for consumers to spend money and purchase goods and services. Since wireless devices travel with the consumer, the ability or perhaps temptation to purchase goods and services is always present. This is clearly a technique that can be used to raise revenue. Also, the successful future of m-commerce depends o! n the power of the underlying technology drivers and the attractiveness of m-commerce applications.
Motivating Factors for M-Commerce
Internet use has grown to such a level on the strength of PC networks. Due to the huge base of installed PCs, which is predicted to grow in a faster pace in the days to come, electronic commerce and other communication applications are bound to thrive further. Also, these computing systems will have greater power and storage capability, the best ever price-performance ratios, more powerful and sophisticated applications will likely emerge for desktop computing and the Internet. However, there are two major limitations on PCs. First , users have to sit in front of them, PCs, even portable-notebook computers, have to load software, dial into and connect with a network service provider and await for the initial process to be accomplished before launching an Internet application.
There will be a huge increase in other wireless portable devices, such as wireless PDA. The advantage with these wireless devices is they do not need no booting process and thus facilitating immediate usage of them. This makes them attractive for quick-hit applications.
M-Commerce Applications
The general m-commerce applications are categorized as transaction management, digital content delivery and telemetry services. The applications can be further subdivided into passive and active m-commerce applications. Active application relates with the applications in which the user has to take the initiative on his wireless device. In contrast, the passive applications themselves get activated towards accomplishing the assigned jobs or facilitate the users to carry forward.
About Smart e-Commerce
Smart e-Commerce is the Blog from Embitel which will provides the latest trends, information, Trends and strategies about e-Retail Solutions, e-Commerce, Social Media Optimization, Blog Marketing, Online Seminars, Search Engine Optimization, Google Rankings and e-Marketing Solutions in India, Germany, UK, Nordic, Australia, Norway, Sweden, Denmark and Finland.
