Black hat SEO is about getting higher search rankings in an unethical manner. Black Hat SEO involves in questionable and sometimes illegal search engine techniques. Black hat SEO is about spamming. Black hat SEO focuses on earning money without even trying to provide any value to the visitors. Black hat SEO is primarily about cheating/manipulating the search engines with non ethical search engine techniques. It is also about misrepresenting content to search engines.

White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and strategies. White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers. White hat SEO is also called as Ethical SEO in SEO terminology.

Advantages with WHITE HAT SEO:

1. White hat SEO work refers to legitimate and proper way of increasing traffic
   
2. White hat SEO work has been proved very effective in long run
3. White hat SEO work always focuses upon quality of web content
4. White hat SEO work includes regular tracking of visitors and always keeps them prepared for any sorts of challenging task
5. Most popular white hat SEO techniques are original & relevant content creation, article submission, director submission, request site feedback, create back links, prepare business blogs, create site mappings, RSS feed, forum contribution and so on.