Smart e-Commerce: e Business Information

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1. Order Online and Pick in store – A starting point for Indian retailers to start e Commerce

     Is the Indian consumers still not matured for e Commerce and m Commerce retailing ? Well, the debate continues as the more traditional players still have a mindset that the Indian consumer is not ready but the people in second school of thought, believes they are ready. It is definitely true to a certain extent,...

2. Growth of Internet Business in India

     Internet marketing has been increasing around in India since last 5 years. However, e-commerce has picked up only recently and Online Marketing is slowly growing up in India too. Currently, most of the business people were doing their business through online due to more technology development and internet users across the India.     Day by...

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1. Google Network

   What is Google Network?  The Google Network is a large group of websites and other products, such as email programs and blogs, who have partnered with Google to display AdWords ads. Advertisers have the option of running their ads on Google as well as the Google Network for no extra cost. AdWords ads are placed based either...

2. Google Overtakes Yahoo in Display Advertising

   Google, which long ago passed Yahoo in search advertising, now has overtaken the company in display ads as well, according to IDC. Google claimed the number-one spot in U.S. display advertising in the first quarter, with 14.7% of the market ($396 million), up from 13.3% in Q4 2010. Yahoo’s hold on the market declined from 13.6%...

3. User Generated Tagging of Live Google Maps with Google Map Maker

     Google has opened up Google MapMaker to all Google Account users to edit any spot in the United States. With the philosophy of "you know your neighborhood best," Google wants everyone to jump online to tag their favorite bike paths, coffee shops, college buildings and more. Google Mapmaker is a product where Google allows the general...

4. 3 Better Ways to Boost Your Social Media

     Over 75% of consumers use social media in some form, so if you're not using it you may be missing out on a big opportunity. Getting involved doesn't have to be complicated. Here are three things you can do to get in the game.     Create a Blog and Post it With Relevant Content: Blogs are easy...

5. Intentional Targeting: Search vs Facebook

     As Facebook has entered the mainstream marketing mix, marketers are having to decide how much of their budget to divert from other channels into social campaigns. Because search gets the lion's share of a digital marketing budget, it might seem like the most likely candidate for a cutback -- after all, there's usually so much of...

6. Google Analytics Announces Weighted Sorting

   Google Analytics has announced a new sorting algorithm called weighted sort which weights the sort by the number of data points, getting rid of all those annoying 1 visit = 100% bounce rate visits. To make this easier to understand they have given some examples In their post on the Google Analytics Blog. When you have a...

7. Google Universal Search

   Google is undertaking the most radical change to its search results ever, introducing a "Universal Search" system that will blend listings from its news, video, images, local and book search engines among those it gathers from crawling web pages.   The new system officially rolls out today for anyone using Google.com and searching in English. Not everyone will see...

8. E-Business Benefits

   There is lot of benefits to e-business but in opinion about these benefits it is essential that we make the link back to our definition of marketing in order for the benefits to be fully understood.     The benefits can be recapitulated as: Chance to reduce costs of production by reducing overheads Chance to increase sales Chance to access...

9. Online Marketing Strategies

   Website Marketing can attract more people to your business and website. Online marketing will increase the customers for your business, and enhance branding of your company and your business products. We are suggesting some of the internet marketing strategies which will help to grow up your business. Design the website with search ...